WMC '01 Proceedings of the 1st international workshop on Mobile commerce
M-Commerce: Technologies,Services,and Business Models
M-Commerce: Technologies,Services,and Business Models
Jini Specification
Smart Mobs: The Next Social Revolution
Smart Mobs: The Next Social Revolution
Approximate Information Flows: Socially-Based Modeling of Privacy in Ubiquitous Computing
UbiComp '02 Proceedings of the 4th international conference on Ubiquitous Computing
Profile Driven Data Management for Pervasive Environments
DEXA '02 Proceedings of the 13th International Conference on Database and Expert Systems Applications
Using Peer-to-Peer Data Routing for Infrastructure-Based Wireless Networks
PERCOM '03 Proceedings of the First IEEE International Conference on Pervasive Computing and Communications
When Peer-to-Peer comes Face-to-Face: Collaborative Peer-to-Peer Computing in Mobile Ad hoc Networks
P2P '01 Proceedings of the First International Conference on Peer-to-Peer Computing
Toward Distributed Service Discovery in Pervasive Computing Environments
IEEE Transactions on Mobile Computing
Using ubiquitous computing in interactive mobile marketing
Personal and Ubiquitous Computing
Incentives for electronic coupon systems
MobiShare '06 Proceedings of the 1st international workshop on Decentralized resource sharing in mobile computing and networking
Prototyping a novel platform for free-trade of digital content
WebMedia '06 Proceedings of the 12th Brazilian Symposium on Multimedia and the web
Journal of Intelligent Information Systems
EcoRare: An Economic Incentive Scheme for Efficient Rare Data Accessibility in Mobile-P2P Networks
DEXA '08 Proceedings of the 19th international conference on Database and Expert Systems Applications
Users' View on Context-Sensitive Car Advertisements
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Conceptualising fun in mobile commerce environments
International Journal of Mobile Communications
Distributed and Parallel Databases
Improving data availability via an economic lease model in mobile-P2P networks
International Journal of Computational Science and Engineering
SMMART, a context-aware mobile marketing application: experiences and lessons
EUC'05 Proceedings of the 2005 international conference on Embedded and Ubiquitous Computing
Advertisement-Aided search in a p2p context distribution system
ICCS'06 Proceedings of the 6th international conference on Computational Science - Volume Part I
Shaping opportunistic networks
Computer Communications
Semantic pervasive advertising
RR'13 Proceedings of the 7th international conference on Web Reasoning and Rule Systems
Hi-index | 0.00 |
In recent years, the growth of Mobile Computing, Electronic Commerce and Mobile Electronic Commerce has created a new concept of Mobile Electronic Marketing. New marketing models are being developed and used to target mobile users. Mobile environments introduces new challenges that need to be overcome by these marketing models in order to be successful and effective. This paper proposes a framework, called eNcentive, which addresses many of the issues that are characteristic of mobile environments. eNcentive facilitates peer-to-peer electronic marketing in mobile ad hoc environments. Our framework employs a intelligent marketing scheme, by providing users the capability to collect information like sales promotions and discounts. Users can propagate this marketing information to other users in the network. Participating users benefit from such circulation since businesses that originally created the promotions reward the active distributors with additional promotions and other compensations.