Advertising in a pervasive computing environment
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Comparison of Different Approaches for Mobile Advertising
WMCS '05 Proceedings of the Second IEEE International Workshop on Mobile Commerce and Services
Mobile Advertisement System Utilizing User's Contextual Information
MDM '06 Proceedings of the 7th International Conference on Mobile Data Management
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Providing location based information/advertising for existing mobile phone users
Personal and Ubiquitous Computing
Probabilistic latent semantic user segmentation for behavioral targeted advertising
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
MyAds: A system for adaptive pervasive advertisements
Pervasive and Mobile Computing
An exploration into activity-informed physical advertising using PEST
PERVASIVE'07 Proceedings of the 5th international conference on Pervasive computing
MobiAd: private and scalable mobile advertising
Proceedings of the fifth ACM international workshop on Mobility in the evolving internet architecture
Semantic tags generation and retrieval for online advertising
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Privacy Regulation and Online Advertising
Management Science
Keyword-based, context-aware selection of natural language query patterns
Proceedings of the 14th International Conference on Extending Database Technology
AdNext: a visit-pattern-aware mobile advertising system for urban commercial complexes
Proceedings of the 12th Workshop on Mobile Computing Systems and Applications
CARVE: Context-aware automatic view definition over relational databases
Information Systems
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Pervasive advertising targets consumers on-the-move with ads displayed on their mobile devices. As for web advertising, ads are distributed by embedding them into websites and apps, easily flooding consumers with a large number of uninteresting offers. As the pervasive setting amplifies traditional issues such as targeting, cost, and privacy, we argue the need for a new perspective on the problem. We introduce PervADs, a privacy-preserving, user-centric, and pervasive ads-distribution platform which uses semantic technologies to reason about the consumer's context and the intended target of the ads.