An exploration into activity-informed physical advertising using PEST
PERVASIVE'07 Proceedings of the 5th international conference on Pervasive computing
The conceptual model of context for mobile commerce applications
Electronic Commerce Research
Opportunistic alignment of advertisement delivery with cellular basestation overloads
MobiSys '11 Proceedings of the 9th international conference on Mobile systems, applications, and services
Context management for m-commerce applications: determinants, methodology and the role of marketing
Information Technology and Management
Building an Intelligent Mobile Advertising System
International Journal of Mobile Computing and Multimedia Communications
Shaping opportunistic networks
Computer Communications
Semantic pervasive advertising
RR'13 Proceedings of the 7th international conference on Web Reasoning and Rule Systems
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Mobile terminals, such as cellular phones and PDAs, have an enormous advertising potential: they are extremely popular and most people carry such devices with them all day, enabling personalized advertising. However, there is a serious danger that the Spam wave, known from e-mail communication, will spillover to mobile devices. In addition, it is important to take protection of private data seriously, because mobile terminals are also used for personal communication. In this article we discuss the special features and challenges of mobile advertising and introduce the MoMa-system for mobile advertising. MoMa supports personalized advertising using context information while guaranteeing data protection. We also name criteria for the comparison of mobile advertising systems and apply them to compare MoMa to other approaches.