IEEE/ACM Transactions on Networking (TON)
Call admission control or adaptive multimedia in wireless/mobile networks
WOWMOM '98 Proceedings of the 1st ACM international workshop on Wireless mobile multimedia
Proceedings of the seventeenth ACM symposium on Operating systems principles
IEEE/ACM Transactions on Networking (TON)
Congestion Pricing: Paying Your Way in Communication Networks
IEEE Internet Computing
Call Admission Control in Cellular Multiservice Networks Using Virtual Partitioning with Priority
ICON '00 Proceedings of the 8th IEEE International Conference on Networks
Broadcast Scheduling for Mobile Advertising
Operations Research
Comparison of Different Approaches for Mobile Advertising
WMCS '05 Proceedings of the Second IEEE International Workshop on Mobile Commerce and Services
Mobile Advertising in Capacitated Wireless Networks
IEEE Transactions on Knowledge and Data Engineering
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Dynamic Video Transcoding in Mobile Environments
IEEE MultiMedia
Protecting Privacy in Continuous Location-Tracking Applications
IEEE Security and Privacy
Design and implementation of an "approximate" communication system for wireless media applications
Proceedings of the ACM SIGCOMM 2010 conference
NVS: a virtualization substrate for WiMAX networks
Proceedings of the sixteenth annual international conference on Mobile computing and networking
An experimental evaluation of rate-adaptation algorithms in adaptive streaming over HTTP
MMSys '11 Proceedings of the second annual ACM conference on Multimedia systems
Call admission control in wireless networks: a comprehensive survey
IEEE Communications Surveys & Tutorials
IEEE Communications Magazine
Fundamental design issues for the future Internet
IEEE Journal on Selected Areas in Communications
Channel-adaptive resource allocation for scalable video transmission over 3G wireless network
IEEE Transactions on Circuits and Systems for Video Technology
Demo: a system for aligning advertisement delivery with cellular basestation overloads
MobiSys '11 Proceedings of the 9th international conference on Mobile systems, applications, and services
MuVi: a multicast video delivery scheme for 4g cellular networks
Proceedings of the 18th annual international conference on Mobile computing and networking
| Hi-index | 0.01 |
This paper is motivated by two observations: (1) cellular network operators are actively exploring advertisement delivery as a new means of revenue generation, and (2) cellular basestations perceive intermittent overloads at different times of day. Bringing the two observations together, we design and implement Opal, a novel system for opportunistically aligning advertisement delivery with basestation overload. Such alignment improves the overall perception of network availability for users. To achieve the alignment systematically, Opal builds on an analytical framework for tunable unavailability of network service to users during overload. At the same time, if the network is not overloaded enough during a certain period, Opal schedules enough advertisements to satisfy the advertisement delivery contracts. Opal minimizes the amount of state to be maintained to play advertisements to users uniformly and also maximizes the number of viewers for each advertisement. We implement a prototype of Opal on a Picochip based WiMAX testbed, and demonstrate its efficacy using simulations, analysis and prototype evaluation.