A training algorithm for optimal margin classifiers
COLT '92 Proceedings of the fifth annual workshop on Computational learning theory
The term vector database: fast access to indexing terms for Web pages
Proceedings of the 9th international World Wide Web conference on Computer networks : the international journal of computer and telecommunications netowrking
Modern Information Retrieval
Efficient query evaluation using a two-level retrieval process
CIKM '03 Proceedings of the twelfth international conference on Information and knowledge management
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Taxonomies by the numbers: building high-performance taxonomies
Proceedings of the 14th ACM international conference on Information and knowledge management
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Proceedings of the 15th international conference on World Wide Web
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
Just-in-time contextual advertising
Proceedings of the sixteenth ACM conference on Conference on information and knowledge management
Data mining and audience intelligence for advertising
ACM SIGKDD Explorations Newsletter - Special issue on visual analytics
A noisy-channel approach to contextual advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Online learning from click data for sponsored search
Proceedings of the 17th international conference on World Wide Web
Contextual advertising by combining relevance with click feedback
Proceedings of the 17th international conference on World Wide Web
Keyword extraction for contextual advertisement
Proceedings of the 17th international conference on World Wide Web
Optimizing relevance and revenue in ad search: a query substitution approach
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
Deep classification in large-scale text hierarchies
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
To swing or not to swing: learning when (not) to advertise
Proceedings of the 17th ACM conference on Information and knowledge management
Web page classification: Features and algorithms
ACM Computing Surveys (CSUR)
Contextual in-image advertising
MM '08 Proceedings of the 16th ACM international conference on Multimedia
Matching and Ranking with Hidden Topics towards Online Contextual Advertising
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
Foundations and Trends in Databases
Consistent phrase relevance measures
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
How much can behavioral targeting help online advertising?
Proceedings of the 18th international conference on World wide web
A search-based method for forecasting ad impression in contextual advertising
Proceedings of the 18th international conference on World wide web
Online expansion of rare queries for sponsored search
Proceedings of the 18th international conference on World wide web
Sentiment-Oriented Contextual Advertising
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Lexical Graphs for Improved Contextual Ad Recommendation
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Report on the second KDD workshop on data mining for advertising
ACM SIGKDD Explorations Newsletter
Audience selection for on-line brand advertising: privacy-friendly social network targeting
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Predicting bounce rates in sponsored search advertisements
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Efficient query expansion for advertisement search
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
A Markov chain model for integrating behavioral targeting into contextual advertising
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Probabilistic latent semantic user segmentation for behavioral targeted advertising
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Argo: intelligent advertising by mining a user's interest from his photo collections
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Data-driven text features for sponsored search click prediction
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Framework for timely and accurate ads on mobile devices
Proceedings of the 18th ACM conference on Information and knowledge management
Blogger-centric contextual advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Translating relevance scores to probabilities for contextual advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Novel web page classification techniques in contextual advertising
Proceedings of the eleventh international workshop on Web information and data management
Proceedings of the VLDB Endowment
Weighted Rank Correlation in Information Retrieval Evaluation
AIRS '09 Proceedings of the 5th Asia Information Retrieval Symposium on Information Retrieval Technology
Advertising based on users' photos
ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
Adaptive weighing designs for keyword value computation
Proceedings of the third ACM international conference on Web search and data mining
Automatic generation of bid phrases for online advertising
Proceedings of the third ACM international conference on Web search and data mining
Improving ad relevance in sponsored search
Proceedings of the third ACM international conference on Web search and data mining
VideoSense: a contextual in-video advertising system
IEEE Transactions on Circuits and Systems for Video Technology
AdHeat: an influence-based diffusion model for propagating hints to match ads
Proceedings of the 19th international conference on World wide web
The anatomy of an ad: structured indexing and retrieval for sponsored search
Proceedings of the 19th international conference on World wide web
PageSense: style-wise web page advertising
Proceedings of the 19th international conference on World wide web
Combining global and local information for enhanced deep classification
Proceedings of the 2010 ACM Symposium on Applied Computing
DASA: Dissatisfaction-oriented Advertising based on Sentiment Analysis
Expert Systems with Applications: An International Journal
A survey of contextual advertising
FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 7
GameSense: game-like in-image advertising
Multimedia Tools and Applications
A Wikipedia Matching Approach to Contextual Advertising
World Wide Web
Ranking for the conversion funnel
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Contextual advertising using keyword extraction through collocation
Proceedings of the 7th International Conference on Frontiers of Information Technology
Behavioral Targeting: The Art of Scaling Up Simple Algorithms
ACM Transactions on Knowledge Discovery from Data (TKDD)
Contextual advertising for web article printing
Proceedings of the 10th ACM symposium on Document engineering
Semantic tags generation and retrieval for online advertising
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Relevance-index size tradeoff in contextual advertising
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Blogger-Centric Contextual Advertising
Expert Systems with Applications: An International Journal
Recommendation from robots in a real-world retail shop
International Conference on Multimodal Interfaces and the Workshop on Machine Learning for Multimodal Interaction
Content relevance and delivery time of SMS advertising
International Journal of Mobile Communications
Querying databases with taxonomies
ER'10 Proceedings of the 29th international conference on Conceptual modeling
Learning website hierarchies for keyword enrichment in contextual advertising
Proceedings of the fourth ACM international conference on Web search and data mining
Citation recommendation without author supervision
Proceedings of the fourth ACM international conference on Web search and data mining
Topic-based user segmentation for online advertising with latent dirichlet allocation
ADMA'10 Proceedings of the 6th international conference on Advanced data mining and applications - Volume Part II
A stochastic learning-to-rank algorithm and its application to contextual advertising
Proceedings of the 20th international conference on World wide web
Using wikipedia to improve precision of contextual advertising
LTC'09 Proceedings of the 4th conference on Human language technology: challenges for computer science and linguistics
ECIR'11 Proceedings of the 33rd European conference on Advances in information retrieval
Opportunistic alignment of advertisement delivery with cellular basestation overloads
MobiSys '11 Proceedings of the 9th international conference on Mobile systems, applications, and services
Categorization of display ads using image and landing page features
Proceedings of the Third Workshop on Large Scale Data Mining: Theory and Applications
Pseudo test collections for learning web search ranking functions
Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
Web Page Summarization for Just-in-Time Contextual Advertising
ACM Transactions on Intelligent Systems and Technology (TIST)
ImageSense: Towards contextual image advertising
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia
ACM Transactions on Intelligent Systems and Technology (TIST)
Keeping keywords fresh: a BM25 variation for personalized keyword extraction
Proceedings of the 2nd Temporal Web Analytics Workshop
An adaptive approach to chinese semantic advertising
ICONIP'11 Proceedings of the 18th international conference on Neural Information Processing - Volume Part II
Multimedia Tools and Applications
Statistical techniques for online personalized advertising: a survey
Proceedings of the 27th Annual ACM Symposium on Applied Computing
Classifying web search queries to identify high revenue generating customers
Journal of the American Society for Information Science and Technology
Anticipatory search: using context to initiate search
SIGIR '12 Proceedings of the 35th international ACM SIGIR conference on Research and development in information retrieval
An ontology-based approach to Chinese semantic advertising
Information Sciences: an International Journal
A keyword-topic model for contextual advertising
Proceedings of the Third Symposium on Information and Communication Technology
A semantic approach to recommending text advertisements for images
Proceedings of the sixth ACM conference on Recommender systems
Advertisement selection for online videos
Proceedings of the 18th Brazilian symposium on Multimedia and the web
Sequential selection of correlated ads by POMDPs
Proceedings of the 21st ACM international conference on Information and knowledge management
Supervised learning of semantic relatedness
ECML PKDD'12 Proceedings of the 2012 European conference on Machine Learning and Knowledge Discovery in Databases - Volume Part I
Modeling and Analyzing User Contexts for Mobile Advertising
International Journal of Handheld Computing Research
Audience targeting by B-to-B advertisement classification: A neural network approach
Expert Systems with Applications: An International Journal
Leveraging latent concepts for retrieving relevant ads for short text
ECIR'13 Proceedings of the 35th European conference on Advances in Information Retrieval
SmartAds: bringing contextual ads to mobile apps
Proceeding of the 11th annual international conference on Mobile systems, applications, and services
SidePoint: a peripheral knowledge panel for presentation slide authoring
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Mobile advertising: evaluating the effects of animation, user and content relevance
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
CTR prediction for contextual advertising: learning-to-rank approach
Proceedings of the Seventh International Workshop on Data Mining for Online Advertising
Real-time bidding for online advertising: measurement and analysis
Proceedings of the Seventh International Workshop on Data Mining for Online Advertising
Forecasting user visits for online display advertising
Information Retrieval
Improving contextual advertising by adopting collaborative filtering
ACM Transactions on the Web (TWEB)
Semantic pervasive advertising
RR'13 Proceedings of the 7th international conference on Web Reasoning and Rule Systems
Semantic contextual advertising based on the open directory project
ACM Transactions on the Web (TWEB)
A static and dynamic recommendations system for best practice networks
HCI'13 Proceedings of the 15th international conference on Human-Computer Interaction: users and contexts of use - Volume Part III
A game- heoretic machine learning approach for revenue maximization in sponsored search
IJCAI'13 Proceedings of the Twenty-Third international joint conference on Artificial Intelligence
Utilizing global and path information with language modelling for hierarchical text classification
Journal of Information Science
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Contextual advertising or Context Match (CM) refers to the placement of commercial textual advertisements within the content of a generic web page, while Sponsored Search (SS) advertising consists in placing ads on result pages from a web search engine, with ads driven by the originating query. In CM there is usually an intermediary commercial ad-network entity in charge of optimizing the ad selection with the twin goal of increasing revenue (shared between the publisher and the ad-network) and improving the user experience. With these goals in mind it is preferable to have ads relevant to the page content, rather than generic ads. The SS market developed quicker than the CM market, and most textual ads are still characterized by "bid phrases" representing those queries where the advertisers would like to have their ad displayed. Hence, the first technologies for CM have relied on previous solutions for SS, by simply extracting one or more phrases from the given page content, and displaying ads corresponding to searches on these phrases, in a purely syntactic approach. However, due to the vagaries of phrase extraction, and the lack of context, this approach leads to many irrelevant ads. To overcome this problem, we propose a system for contextual ad matching based on a combination of semantic and syntactic features.