Information retrieval as statistical translation
Proceedings of the 22nd annual international ACM SIGIR conference on Research and development in information retrieval
BoosTexter: A Boosting-based Systemfor Text Categorization
Machine Learning - Special issue on information retrieval
Relevance based language models
Proceedings of the 24th annual international ACM SIGIR conference on Research and development in information retrieval
Cumulated gain-based evaluation of IR techniques
ACM Transactions on Information Systems (TOIS)
ACM SIGIR Forum
Efficient query evaluation using a two-level retrieval process
CIKM '03 Proceedings of the twelfth international conference on Information and knowledge management
The mathematics of statistical machine translation: parameter estimation
Computational Linguistics - Special issue on using large corpora: II
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
Generating query substitutions
Proceedings of the 15th international conference on World Wide Web
Predicting clicks: estimating the click-through rate for new ads
Proceedings of the 16th international conference on World Wide Web
Aspects of sentence retrieval
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Practical guide to controlled experiments on the web: listen to your customers not to the hippo
Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining
A noisy-channel approach to contextual advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Online learning from click data for sponsored search
Proceedings of the 17th international conference on World Wide Web
Searching question and answer archives
Searching question and answer archives
Optimizing relevance and revenue in ad search: a query substitution approach
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
To swing or not to swing: learning when (not) to advertise
Proceedings of the 17th ACM conference on Information and knowledge management
Search advertising using web relevance feedback
Proceedings of the 17th ACM conference on Information and knowledge management
A dynamic bayesian network click model for web search ranking
Proceedings of the 18th international conference on World wide web
Predicting bounce rates in sponsored search advertisements
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
A relevance model based filter for improving ad quality
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Data-driven text features for sponsored search click prediction
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
A collaborative filtering approach to ad recommendation using the query-ad click graph
Proceedings of the 18th ACM conference on Information and knowledge management
Conversion rate based bid adjustment for sponsored search
Proceedings of the 19th international conference on World wide web
Minimally-supervised extraction of entities from text advertisements
HLT '10 Human Language Technologies: The 2010 Annual Conference of the North American Chapter of the Association for Computational Linguistics
Probabilistic first pass retrieval for search advertising: from theory to practice
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Bid generation for advanced match in sponsored search
Proceedings of the fourth ACM international conference on Web search and data mining
The sum of its parts: reducing sparsity in click estimation with query segments
Information Retrieval
Improving local search ranking through external logs
Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
Proceedings of the 20th ACM international conference on Information and knowledge management
Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia
ACM Transactions on Intelligent Systems and Technology (TIST)
Discrete choice models of bidder behavior in sponsored search
WINE'11 Proceedings of the 7th international conference on Internet and Network Economics
Joint optimization of bid and budget allocation in sponsored search
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining
The impact of images on user clicks in product search
Proceedings of the Twelfth International Workshop on Multimedia Data Mining
An ontology-based approach to Chinese semantic advertising
Information Sciences: an International Journal
Multi-objective optimization for sponsored search
Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy
The wisdom of advertisers: mining subgoals via query clustering
Proceedings of the 21st ACM international conference on Information and knowledge management
Sponsored search ad selection by keyword structure analysis
ECIR'13 Proceedings of the 35th European conference on Advances in Information Retrieval
Ad click prediction: a view from the trenches
Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
Timespent based models for predicting user retention
Proceedings of the 22nd international conference on World Wide Web
A predictive model for advertiser value-per-click in sponsored search
Proceedings of the 22nd international conference on World Wide Web
Using CrowdLogger for in situ information retrieval system evaluation
Proceedings of the 2013 workshop on Living labs for information retrieval evaluation
LASER: a scalable response prediction platform for online advertising
Proceedings of the 7th ACM international conference on Web search and data mining
Estimating ad group performance in sponsored search
Proceedings of the 7th ACM international conference on Web search and data mining
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We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model to learn from past user clicks on advertisements. We present a novel approach using translation models to learn user click propensity from sparse click logs. Our relevance predictions are then applied to multiple sponsored search applications in both offline editorial evaluations and live online user tests. The predicted relevance score is used to improve the quality of the search page in three areas: filtering low quality ads, more accurate ranking for ads, and optimized page placement of ads to reduce prominent placement of low relevance ads. We show significant gains across all three tasks.