C4.5: programs for machine learning
C4.5: programs for machine learning
Machine Learning
Machine Learning for Information Extraction in Informal Domains
Machine Learning - Special issue on information retrieval
Learning Algorithms for Keyphrase Extraction
Information Retrieval
Domain-Specific Keyphrase Extraction
IJCAI '99 Proceedings of the Sixteenth International Joint Conference on Artificial Intelligence
WWW '03 Proceedings of the 12th international conference on World Wide Web
A maximum entropy approach to information extraction from semi-structured and free text
Eighteenth national conference on Artificial intelligence
Bottom-up relational learning of pattern matching rules for information extraction
The Journal of Machine Learning Research
Sequential conditional Generalized Iterative Scaling
ACL '02 Proceedings of the 40th Annual Meeting on Association for Computational Linguistics
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Filtering-Ranking Perceptron Learning for Partial Parsing
Machine Learning
Introduction to the CoNLL-2002 shared task: language-independent named entity recognition
COLING-02 proceedings of the 6th conference on Natural language learning - Volume 20
Improved automatic keyword extraction given more linguistic knowledge
EMNLP '03 Proceedings of the 2003 conference on Empirical methods in natural language processing
Composition of conditional random fields for transfer learning
HLT '05 Proceedings of the conference on Human Language Technology and Empirical Methods in Natural Language Processing
Coherent keyphrase extraction via web mining
IJCAI'03 Proceedings of the 18th international joint conference on Artificial intelligence
Relational learning via propositional algorithms: an information extraction case study
IJCAI'01 Proceedings of the 17th international joint conference on Artificial intelligence - Volume 2
Automatic hypertext keyphrase detection
IJCAI'05 Proceedings of the 19th international joint conference on Artificial intelligence
AdROSA-Adaptive personalization of web advertising
Information Sciences: an International Journal
Extraction and search of chemical formulae in text documents on the web
Proceedings of the 16th international conference on World Wide Web
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Data acquisition and cost-effective predictive modeling: targeting offers for electronic commerce
Proceedings of the ninth international conference on Electronic commerce
VideoSense: towards effective online video advertising
Proceedings of the 15th international conference on Multimedia
Just-in-time contextual advertising
Proceedings of the sixteenth ACM conference on Conference on information and knowledge management
Leveraging context in user-centric entity detection systems
Proceedings of the sixteenth ACM conference on Conference on information and knowledge management
Personal name classification in web queries
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
Advertising keyword suggestion based on concept hierarchy
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
Data mining and audience intelligence for advertising
ACM SIGKDD Explorations Newsletter - Special issue on visual analytics
A noisy-channel approach to contextual advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Sensitive webpage classification for content advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Finding keyword from online broadcasting content for targeted advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Using the wisdom of the crowds for keyword generation
Proceedings of the 17th international conference on World Wide Web
Floatcascade learning for fast imbalanced web mining
Proceedings of the 17th international conference on World Wide Web
Online learning from click data for sponsored search
Proceedings of the 17th international conference on World Wide Web
Contextual advertising by combining relevance with click feedback
Proceedings of the 17th international conference on World Wide Web
Keyword extraction for contextual advertisement
Proceedings of the 17th international conference on World Wide Web
Discovering key concepts in verbose queries
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
Site-Independent Template-Block Detection
PKDD 2007 Proceedings of the 11th European conference on Principles and Practice of Knowledge Discovery in Databases
Real-time data pre-processing technique for efficient feature extraction in large scale datasets
Proceedings of the 17th ACM conference on Information and knowledge management
To swing or not to swing: learning when (not) to advertise
Proceedings of the 17th ACM conference on Information and knowledge management
Search advertising using web relevance feedback
Proceedings of the 17th ACM conference on Information and knowledge management
The effect of title term suggestion on e-commerce sites
Proceedings of the 10th ACM workshop on Web information and data management
Contextual in-image advertising
MM '08 Proceedings of the 16th ACM international conference on Multimedia
Matching and Ranking with Hidden Topics towards Online Contextual Advertising
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
Consistent phrase relevance measures
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
Estimating the impressionrank of web pages
Proceedings of the 18th international conference on World wide web
A search-based method for forecasting ad impression in contextual advertising
Proceedings of the 18th international conference on World wide web
Extracting key terms from noisy and multitheme documents
Proceedings of the 18th international conference on World wide web
Competitive analysis from click-through log
Proceedings of the 18th international conference on World wide web
Lexical Graphs for Improved Contextual Ad Recommendation
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Finding advertising keywords on video scripts
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
A Markov chain model for integrating behavioral targeting into contextual advertising
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Data-driven text features for sponsored search click prediction
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
CollabRank: towards a collaborative approach to single-document keyphrase extraction
COLING '08 Proceedings of the 22nd International Conference on Computational Linguistics - Volume 1
Improving similarity measures for short segments of text
AAAI'07 Proceedings of the 22nd national conference on Artificial intelligence - Volume 2
Single document keyphrase extraction using neighborhood knowledge
AAAI'08 Proceedings of the 23rd national conference on Artificial intelligence - Volume 2
Learning document aboutness from implicit user feedback and document structure
Proceedings of the 18th ACM conference on Information and knowledge management
sDoc: exploring social wisdom for document enhancement in web mining
Proceedings of the 18th ACM conference on Information and knowledge management
Framework for timely and accurate ads on mobile devices
Proceedings of the 18th ACM conference on Information and knowledge management
Predicting the conversion probability for items on C2C ecommerce sites
Proceedings of the 18th ACM conference on Information and knowledge management
Novel web page classification techniques in contextual advertising
Proceedings of the eleventh international workshop on Web information and data management
Learning term-weighting functions for similarity measures
EMNLP '09 Proceedings of the 2009 Conference on Empirical Methods in Natural Language Processing: Volume 2 - Volume 2
Automatic generation of bid phrases for online advertising
Proceedings of the third ACM international conference on Web search and data mining
Improving ad relevance in sponsored search
Proceedings of the third ACM international conference on Web search and data mining
VideoSense: a contextual in-video advertising system
IEEE Transactions on Circuits and Systems for Video Technology
Using the geographic scopes of web documents for contextual advertising
Proceedings of the 6th Workshop on Geographic Information Retrieval
Exploiting neighborhood knowledge for single document summarization and keyphrase extraction
ACM Transactions on Information Systems (TOIS)
AdHeat: an influence-based diffusion model for propagating hints to match ads
Proceedings of the 19th international conference on World wide web
Keyword extraction for social snippets
Proceedings of the 19th international conference on World wide web
PageSense: style-wise web page advertising
Proceedings of the 19th international conference on World wide web
Design and realization of advertisement promotion based on the content of webpage
KSEM'07 Proceedings of the 2nd international conference on Knowledge science, engineering and management
DASA: Dissatisfaction-oriented Advertising based on Sentiment Analysis
Expert Systems with Applications: An International Journal
A survey of contextual advertising
FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 7
GameSense: game-like in-image advertising
Multimedia Tools and Applications
Contextual video advertising system using scene information inferred from video scripts
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Contextual advertising using keyword extraction through collocation
Proceedings of the 7th International Conference on Frontiers of Information Technology
Automatic generation of personalized annotation tags for Twitter users
HLT '10 Human Language Technologies: The 2010 Annual Conference of the North American Chapter of the Association for Computational Linguistics
Contextual advertising for web article printing
Proceedings of the 10th ACM symposium on Document engineering
Ranking-constrained keyword sequence extraction from web documents
ADC '09 Proceedings of the Twentieth Australasian Conference on Australasian Database - Volume 92
Probabilistic first pass retrieval for search advertising: from theory to practice
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Generating advertising keywords from video content
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Relevance-index size tradeoff in contextual advertising
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Pattern based keyword extraction for contextual advertising
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Interest-determining web browser
ICDM'10 Proceedings of the 10th industrial conference on Advances in data mining: applications and theoretical aspects
First query term extraction from current webpage for mobile applications
Proceedings of the 9th International Conference on Mobile and Ubiquitous Multimedia
Enriching textbooks through data mining
Proceedings of the First ACM Symposium on Computing for Development
Advertising keywords extraction from web pages
WISM'10 Proceedings of the 2010 international conference on Web information systems and mining
Learning website hierarchies for keyword enrichment in contextual advertising
Proceedings of the fourth ACM international conference on Web search and data mining
Citation recommendation without author supervision
Proceedings of the fourth ACM international conference on Web search and data mining
Proceedings of the 20th international conference companion on World wide web
Tagging web product titles based on hidden Markov model
Proceedings of the 2011 ACM Symposium on Applied Computing
Research and development: business into transfer information and communication technology
ADNTIIC'10 Proceedings of the First international conference on Advances in new technologies, interactive interfaces, and communicability
Pseudo test collections for learning web search ranking functions
Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
Web Page Summarization for Just-in-Time Contextual Advertising
ACM Transactions on Intelligent Systems and Technology (TIST)
ImageSense: Towards contextual image advertising
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia
ACM Transactions on Intelligent Systems and Technology (TIST)
Language model mixtures for contextual ad placement in personal blogs
FinTAL'06 Proceedings of the 5th international conference on Advances in Natural Language Processing
Keeping keywords fresh: a BM25 variation for personalized keyword extraction
Proceedings of the 2nd Temporal Web Analytics Workshop
An adaptive approach to chinese semantic advertising
ICONIP'11 Proceedings of the 18th international conference on Neural Information Processing - Volume Part II
Extracting advertising keywords from URL strings
Proceedings of the 21st international conference companion on World Wide Web
Multimedia Tools and Applications
Statistical techniques for online personalized advertising: a survey
Proceedings of the 27th Annual ACM Symposium on Applied Computing
Extracting keyphrase set with high diversity and coverage using structural SVM
APWeb'12 Proceedings of the 14th Asia-Pacific international conference on Web Technologies and Applications
Linking visual concept detection with viewer demographics
Proceedings of the 2nd ACM International Conference on Multimedia Retrieval
An ontology-based approach to Chinese semantic advertising
Information Sciences: an International Journal
Exploratory class-imbalanced and non-identical data distribution in automatic keyphrase extraction
ISNN'12 Proceedings of the 9th international conference on Advances in Neural Networks - Volume Part II
A semantic approach to recommending text advertisements for images
Proceedings of the sixth ACM conference on Recommender systems
Scripts as source of information to contextual video advertising
Proceedings of the 18th Brazilian symposium on Multimedia and the web
Advertisement selection for online videos
Proceedings of the 18th Brazilian symposium on Multimedia and the web
Selecting keywords to represent web pages using Wikipedia information
Proceedings of the 18th Brazilian symposium on Multimedia and the web
Finding food entity relationships using user-generated data in recipe service
Proceedings of the 21st ACM international conference on Information and knowledge management
Modeling and Analyzing User Contexts for Mobile Advertising
International Journal of Handheld Computing Research
BidTerm Suggestion for Advertising Webpages
ASONAM '12 Proceedings of the 2012 International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2012)
Tag recommendation by machine learning with textual and social features
Journal of Intelligent Information Systems
SmartAds: bringing contextual ads to mobile apps
Proceeding of the 11th annual international conference on Mobile systems, applications, and services
Multi-label learning with millions of labels: recommending advertiser bid phrases for web pages
Proceedings of the 22nd international conference on World Wide Web
Real-time bidding for online advertising: measurement and analysis
Proceedings of the Seventh International Workshop on Data Mining for Online Advertising
Identifying salient entities in web pages
Proceedings of the 22nd ACM international conference on Conference on information & knowledge management
Improving contextual advertising by adopting collaborative filtering
ACM Transactions on the Web (TWEB)
Improving short text classification using public search engines
IUKM'13 Proceedings of the 2013 international conference on Integrated Uncertainty in Knowledge Modelling and Decision Making
Semantic contextual advertising based on the open directory project
ACM Transactions on the Web (TWEB)
Web Intelligence and Agent Systems
| Hi-index | 0.00 |
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of revenue supporting the web today. Despite the importance of this area, little formal, published research exists. We describe a system that learns how to extract keywords from web pages for advertisement targeting. The system uses a number of features, such as term frequency of each potential keyword, inverse document frequency, presence in meta-data, and how often the term occurs in search query logs. The system is trained with a set of example pages that have been hand-labeled with "relevant" keywords. Based on this training, it can then extract new keywords from previously unseen pages. Accuracy is substantially better than several baseline systems.