SIGIR '93 Proceedings of the 16th annual international ACM SIGIR conference on Research and development in information retrieval
On the bursty evolution of blogspace
WWW '03 Proceedings of the 12th international conference on World Wide Web
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
A probabilistic approach to spatiotemporal theme pattern mining on weblogs
Proceedings of the 15th international conference on World Wide Web
Detecting online commercial intention (OCI)
Proceedings of the 15th international conference on World Wide Web
Building bridges for web query classification
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
Demographic prediction based on user's browsing behavior
Proceedings of the 16th international conference on World Wide Web
Predicting clicks: estimating the click-through rate for new ads
Proceedings of the 16th international conference on World Wide Web
Keyword Generation for Search Engine Advertising
ICDMW '06 Proceedings of the Sixth IEEE International Conference on Data Mining - Workshops
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Show me the money!: deriving the pricing power of product features by mining consumer reviews
Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining
Pay-per-action model for online advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
More bang for their bucks: assessing new features for online advertisers
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
The economics of attention: maximizing user value in information-rich environments
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
A noisy-channel approach to contextual advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Sensitive webpage classification for content advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Sentiment classification with interpolated information diffusion kernels
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Extracting opinion topics for Chinese opinions using dependence grammar
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Discovering information diffusion paths from blogosphere for online advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Introduction to Information Retrieval
Introduction to Information Retrieval
Open information extraction from the web
IJCAI'07 Proceedings of the 20th international joint conference on Artifical intelligence
Report on the second KDD workshop on data mining for advertising
ACM SIGKDD Explorations Newsletter
| Hi-index | 0.00 |
Growth in the global advertising industry - especially the recent rapid growth in online advertising - has generated large volumes of data, bringing along with it many challenging data mining problems. Researchers from various disciplines have brought their expertise to solve these exciting problems, leading to a plethora of novel applications and new algorithms. We strongly felt that we needed a forum where data mining researchers and practitioners, from both academia and the industry, could come together to share their experience on advertising. To this end, we organized ADKDD 2007 1, the First International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2007 at San Jose, California, USA. In this report, we will present a summary of the workshop.