Detecting online commercial intention (OCI)
Proceedings of the 15th international conference on World Wide Web
Text mining for product attribute extraction
ACM SIGKDD Explorations Newsletter
Demographic prediction based on user's browsing behavior
Proceedings of the 16th international conference on World Wide Web
Predicting clicks: estimating the click-through rate for new ads
Proceedings of the 16th international conference on World Wide Web
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Web information management: past, present and future
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
Data mining and audience intelligence for advertising
ACM SIGKDD Explorations Newsletter - Special issue on visual analytics
More bang for their bucks: assessing new features for online advertisers
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Using the wisdom of the crowds for keyword generation
Proceedings of the 17th international conference on World Wide Web
Dynamic cost-per-action mechanisms and applications to online advertising
Proceedings of the 17th international conference on World Wide Web
Optimizing relevance and revenue in ad search: a query substitution approach
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
An empirical analysis of return on investment maximization in sponsored search auctions
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
Comparing performance metrics in organic search with sponsored search advertising
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
An algorithm for analyzing personalized online commercial intention
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
Consistent phrase relevance measures
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
Variable selection for ad prediction
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
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Following the success of our first workshop, we organized ADKDD 2008 1 - the second International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2008 at Las Vegas, Nevada, USA. This report is a summary of the workshop, including brief descriptions of the accepted papers.