Term-weighting approaches in automatic text retrieval
Information Processing and Management: an International Journal
Query expansion using lexical-semantic relations
SIGIR '94 Proceedings of the 17th annual international ACM SIGIR conference on Research and development in information retrieval
Improving automatic query expansion
Proceedings of the 21st annual international ACM SIGIR conference on Research and development in information retrieval
Foundations of statistical natural language processing
Foundations of statistical natural language processing
Improving the effectiveness of information retrieval with local context analysis
ACM Transactions on Information Systems (TOIS)
Relevance based language models
Proceedings of the 24th annual international ACM SIGIR conference on Research and development in information retrieval
Model-based feedback in the language modeling approach to information retrieval
Proceedings of the tenth international conference on Information and knowledge management
Using terminological feedback for web search refinement: a log-based study
Proceedings of the 26th annual international ACM SIGIR conference on Research and development in informaion retrieval
Query word deletion prediction
Proceedings of the 26th annual international ACM SIGIR conference on Research and development in informaion retrieval
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
Generating query substitutions
Proceedings of the 15th international conference on World Wide Web
Robust classification of rare queries using web knowledge
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Feature generation for text categorization using world knowledge
IJCAI'05 Proceedings of the 19th international joint conference on Artificial intelligence
Analyzing the effect of query class on document retrieval performance
AI'04 Proceedings of the 17th Australian joint conference on Advances in Artificial Intelligence
Online expansion of rare queries for sponsored search
Proceedings of the 18th international conference on World wide web
Towards intent-driven bidterm suggestion
Proceedings of the 18th international conference on World wide web
Report on the second KDD workshop on data mining for advertising
ACM SIGKDD Explorations Newsletter
Modeling and predicting user behavior in sponsored search
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Catching the drift: learning broad matches from clickthrough data
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Predicting bounce rates in sponsored search advertisements
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Efficient query expansion for advertisement search
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Context transfer in search advertising
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Temporal query substitution for ad search
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Data-driven text features for sponsored search click prediction
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Revenue optimization with relevance constraint in sponsored search
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Batch-Mode Computational Advertising Based on Modern Portfolio Theory
ICTIR '09 Proceedings of the 2nd International Conference on Theory of Information Retrieval: Advances in Information Retrieval Theory
What happens after an ad click?: quantifying the impact of landing pages in web advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Learning document aboutness from implicit user feedback and document structure
Proceedings of the 18th ACM conference on Information and knowledge management
A collaborative filtering approach to ad recommendation using the query-ad click graph
Proceedings of the 18th ACM conference on Information and knowledge management
Adaptive weighing designs for keyword value computation
Proceedings of the third ACM international conference on Web search and data mining
Automatic generation of bid phrases for online advertising
Proceedings of the third ACM international conference on Web search and data mining
Improving ad relevance in sponsored search
Proceedings of the third ACM international conference on Web search and data mining
The anatomy of an ad: structured indexing and retrieval for sponsored search
Proceedings of the 19th international conference on World wide web
Optimal rare query suggestion with implicit user feedback
Proceedings of the 19th international conference on World wide web
Estimating advertisability of tail queries for sponsored search
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Bid generation for advanced match in sponsored search
Proceedings of the fourth ACM international conference on Web search and data mining
The sum of its parts: reducing sparsity in click estimation with query segments
Information Retrieval
Predictive client-side profiles for personalized advertising
Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining
Learning to advertise: how many ads are enough?
PAKDD'11 Proceedings of the 15th Pacific-Asia conference on Advances in knowledge discovery and data mining - Volume Part II
Learning top-k transformation rules
DEXA'11 Proceedings of the 22nd international conference on Database and expert systems applications - Volume Part I
Web Page Summarization for Just-in-Time Contextual Advertising
ACM Transactions on Intelligent Systems and Technology (TIST)
Proceedings of the 20th ACM international conference on Information and knowledge management
Proceedings of the 20th ACM international conference on Information and knowledge management
Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia
ACM Transactions on Intelligent Systems and Technology (TIST)
ClickRank: Learning Session-Context Models to Enrich Web Search Ranking
ACM Transactions on the Web (TWEB)
Optimizing index for taxonomy keyword search
SIGMOD '12 Proceedings of the 2012 ACM SIGMOD International Conference on Management of Data
Towards personalized advertising in sponsored search
FDIA'09 Proceedings of the Third BCS-IRSG conference on Future Directions in Information Access
Joint optimization of bid and budget allocation in sponsored search
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining
Multi-objective optimization for sponsored search
Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy
Towards efficient similar sentences extraction
IDEAL'12 Proceedings of the 13th international conference on Intelligent Data Engineering and Automated Learning
The wisdom of advertisers: mining subgoals via query clustering
Proceedings of the 21st ACM international conference on Information and knowledge management
ER'12 Proceedings of the 31st international conference on Conceptual Modeling
Psychological advertising: exploring user psychology for click prediction in sponsored search
Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
Improving contextual advertising by adopting collaborative filtering
ACM Transactions on the Web (TWEB)
A game- heoretic machine learning approach for revenue maximization in sponsored search
IJCAI'13 Proceedings of the Twenty-Third international joint conference on Artificial Intelligence
Sampling dilemma: towards effective data sampling for click prediction in sponsored search
Proceedings of the 7th ACM international conference on Web search and data mining
Online learning for auction mechanism in bandit setting
Decision Support Systems
| Hi-index | 0.00 |
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of selecting these ads so that they are both relevant to the queries and profitable to the search engine, showing that optimizing ad relevance and revenue is not equivalent. Selecting the best ads that satisfy these constraints also naturally incurs high computational costs, and time constraints can lead to reduced relevance and profitability. We propose a novel two-stage approach, which conducts most of the analysis ahead of time. An offine preprocessing phase leverages additional knowledge that is impractical to use in real time, and rewrites frequent queries in a way that subsequently facilitates fast and accurate online matching. Empirical evaluation shows that our method optimized for relevance matches a state-of-the-art method while improving expected revenue. When optimizing for revenue, we see even more substantial improvements in expected revenue.