Viewing morphology as an inference process
SIGIR '93 Proceedings of the 16th annual international ACM SIGIR conference on Research and development in information retrieval
WordNet: a lexical database for English
Communications of the ACM
Information retrieval as statistical translation
Proceedings of the 22nd annual international ACM SIGIR conference on Research and development in information retrieval
Optimizing search engines using clickthrough data
Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining
The mathematics of statistical machine translation: parameter estimation
Computational Linguistics - Special issue on using large corpora: II
BLEU: a method for automatic evaluation of machine translation
ACL '02 Proceedings of the 40th Annual Meeting on Association for Computational Linguistics
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Preattentive processing of web advertising
Preattentive processing of web advertising
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
A translation model for sentence retrieval
HLT '05 Proceedings of the conference on Human Language Technology and Empirical Methods in Natural Language Processing
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Data mining and audience intelligence for advertising
ACM SIGKDD Explorations Newsletter - Special issue on visual analytics
Online learning from click data for sponsored search
Proceedings of the 17th international conference on World Wide Web
To swing or not to swing: learning when (not) to advertise
Proceedings of the 17th ACM conference on Information and knowledge management
Contextual in-image advertising
MM '08 Proceedings of the 16th ACM international conference on Multimedia
Lexical Graphs for Improved Contextual Ad Recommendation
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Predicting bounce rates in sponsored search advertisements
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Argo: intelligent advertising by mining a user's interest from his photo collections
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Data-driven text features for sponsored search click prediction
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Technical construction methods for e-marketplace
Proceedings of the 11th International Conference on Electronic Commerce
Automatic generation of bid phrases for online advertising
Proceedings of the third ACM international conference on Web search and data mining
Improving ad relevance in sponsored search
Proceedings of the third ACM international conference on Web search and data mining
Using landing pages for sponsored search ad selection
Proceedings of the 19th international conference on World wide web
PageSense: style-wise web page advertising
Proceedings of the 19th international conference on World wide web
GameSense: game-like in-image advertising
Multimedia Tools and Applications
A Wikipedia Matching Approach to Contextual Advertising
World Wide Web
Ranking for the conversion funnel
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Contextual advertising using keyword extraction through collocation
Proceedings of the 7th International Conference on Frontiers of Information Technology
Probabilistic first pass retrieval for search advertising: from theory to practice
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Relevance-index size tradeoff in contextual advertising
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Learning website hierarchies for keyword enrichment in contextual advertising
Proceedings of the fourth ACM international conference on Web search and data mining
A stochastic learning-to-rank algorithm and its application to contextual advertising
Proceedings of the 20th international conference on World wide web
Using wikipedia to improve precision of contextual advertising
LTC'09 Proceedings of the 4th conference on Human language technology: challenges for computer science and linguistics
Categorization of display ads using image and landing page features
Proceedings of the Third Workshop on Large Scale Data Mining: Theory and Applications
Leveraging Wikipedia concept and category information to enhance contextual advertising
Proceedings of the 20th ACM international conference on Information and knowledge management
ImageSense: Towards contextual image advertising
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Post-click conversion modeling and analysis for non-guaranteed delivery display advertising
Proceedings of the fifth ACM international conference on Web search and data mining
An adaptive approach to chinese semantic advertising
ICONIP'11 Proceedings of the 18th international conference on Neural Information Processing - Volume Part II
An ontology-based approach to Chinese semantic advertising
Information Sciences: an International Journal
A keyword-topic model for contextual advertising
Proceedings of the Third Symposium on Information and Communication Technology
Predictive model performance: offline and online evaluations
Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining
CTR prediction for contextual advertising: learning-to-rank approach
Proceedings of the Seventh International Workshop on Data Mining for Online Advertising
Forecasting user visits for online display advertising
Information Retrieval
Improving contextual advertising by adopting collaborative filtering
ACM Transactions on the Web (TWEB)
Semantic contextual advertising based on the open directory project
ACM Transactions on the Web (TWEB)
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Contextual advertising is a growing category of search advertising. It presents a particular challenge to ad placement systems because of the sparseness of the language of advertising. We present a system that is language independent and knowledge free based on SVM ranking. We evaluate it on a large number of advertisements appearing on real Web pages. Our contribution is two new classes of features of similarity between ads and Web pages based on machine translation technologies. We show that our features significantly improve performance over baseline techniques.