Evaluation of an inference network-based retrieval model
ACM Transactions on Information Systems (TOIS) - Special issue on research and development in information retrieval
SIGIR '94 Proceedings of the 17th annual international ACM SIGIR conference on Research and development in information retrieval
Ubiquitous advertising on the WWW: merging advertisement on the browser
Proceedings of the fifth international World Wide Web conference on Computer networks and ISDN systems
SIGIR '96 Proceedings of the 19th annual international ACM SIGIR conference on Research and development in information retrieval
New metrics for new media: toward the development of Web measurement standards
World Wide Web Journal - Special issue on advancing HTML: style and substance
Unintrusive customization techniques for Web advertising
WWW '99 Proceedings of the eighth international conference on World Wide Web
Paid placement strategies for internet search engines
Proceedings of the 11th international conference on World Wide Web
Probabilistic Reasoning in Intelligent Systems: Networks of Plausible Inference
Probabilistic Reasoning in Intelligent Systems: Networks of Plausible Inference
Modern Information Retrieval
An investigation into search engines as a form of targeted advert delivery
SAICSIT '02 Proceedings of the 2002 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology
CoBWeb A Crawler for the Brazilian Web
SPIRE '99 Proceedings of the String Processing and Information Retrieval Symposium & International Workshop on Groupware
Comparison of allocation rules for paid placement advertising in search engines
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
VideoSense: towards effective online video advertising
Proceedings of the 15th international conference on Multimedia
Just-in-time contextual advertising
Proceedings of the sixteenth ACM conference on Conference on information and knowledge management
Advertising keyword suggestion based on concept hierarchy
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
A noisy-channel approach to contextual advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Finding keyword from online broadcasting content for targeted advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Online learning from click data for sponsored search
Proceedings of the 17th international conference on World Wide Web
Contextual advertising by combining relevance with click feedback
Proceedings of the 17th international conference on World Wide Web
To swing or not to swing: learning when (not) to advertise
Proceedings of the 17th ACM conference on Information and knowledge management
Search advertising using web relevance feedback
Proceedings of the 17th ACM conference on Information and knowledge management
The effect of title term suggestion on e-commerce sites
Proceedings of the 10th ACM workshop on Web information and data management
Contextual in-image advertising
MM '08 Proceedings of the 16th ACM international conference on Multimedia
Matching and Ranking with Hidden Topics towards Online Contextual Advertising
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
Consistent phrase relevance measures
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
A search-based method for forecasting ad impression in contextual advertising
Proceedings of the 18th international conference on World wide web
Online expansion of rare queries for sponsored search
Proceedings of the 18th international conference on World wide web
Sentiment-Oriented Contextual Advertising
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Lexical Graphs for Improved Contextual Ad Recommendation
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Predicting bounce rates in sponsored search advertisements
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Efficient query expansion for advertisement search
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Context transfer in search advertising
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
A Markov chain model for integrating behavioral targeting into contextual advertising
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Argo: intelligent advertising by mining a user's interest from his photo collections
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Data-driven text features for sponsored search click prediction
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Argo: intelligent advertising made possible from users' photos
MM '09 Proceedings of the 17th ACM international conference on Multimedia
Monetizing User Activity on Social Networks - Challenges and Experiences
WI-IAT '09 Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
A semantic framework for personalized ad recommendation based on advanced textual analysis
Proceedings of the third ACM conference on Recommender systems
What happens after an ad click?: quantifying the impact of landing pages in web advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Framework for timely and accurate ads on mobile devices
Proceedings of the 18th ACM conference on Information and knowledge management
Blogger-centric contextual advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Translating relevance scores to probabilities for contextual advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Novel web page classification techniques in contextual advertising
Proceedings of the eleventh international workshop on Web information and data management
Advertising based on users' photos
ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
Automatic generation of bid phrases for online advertising
Proceedings of the third ACM international conference on Web search and data mining
Improving ad relevance in sponsored search
Proceedings of the third ACM international conference on Web search and data mining
VideoSense: a contextual in-video advertising system
IEEE Transactions on Circuits and Systems for Video Technology
Using the geographic scopes of web documents for contextual advertising
Proceedings of the 6th Workshop on Geographic Information Retrieval
AdHeat: an influence-based diffusion model for propagating hints to match ads
Proceedings of the 19th international conference on World wide web
The anatomy of an ad: structured indexing and retrieval for sponsored search
Proceedings of the 19th international conference on World wide web
Using landing pages for sponsored search ad selection
Proceedings of the 19th international conference on World wide web
PageSense: style-wise web page advertising
Proceedings of the 19th international conference on World wide web
DASA: Dissatisfaction-oriented Advertising based on Sentiment Analysis
Expert Systems with Applications: An International Journal
A survey of contextual advertising
FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 7
GameSense: game-like in-image advertising
Multimedia Tools and Applications
A Wikipedia Matching Approach to Contextual Advertising
World Wide Web
Ranking for the conversion funnel
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Estimating advertisability of tail queries for sponsored search
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Contextual advertising using keyword extraction through collocation
Proceedings of the 7th International Conference on Frontiers of Information Technology
Probabilistic first pass retrieval for search advertising: from theory to practice
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Generating advertising keywords from video content
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Relevance-index size tradeoff in contextual advertising
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Blogger-Centric Contextual Advertising
Expert Systems with Applications: An International Journal
A spatio-temporal framework for related topic search in micro-blogging
AMT'10 Proceedings of the 6th international conference on Active media technology
Enriching textbooks through data mining
Proceedings of the First ACM Symposium on Computing for Development
Learning website hierarchies for keyword enrichment in contextual advertising
Proceedings of the fourth ACM international conference on Web search and data mining
Citation recommendation without author supervision
Proceedings of the fourth ACM international conference on Web search and data mining
A stochastic learning-to-rank algorithm and its application to contextual advertising
Proceedings of the 20th international conference on World wide web
Using wikipedia to improve precision of contextual advertising
LTC'09 Proceedings of the 4th conference on Human language technology: challenges for computer science and linguistics
MQSS: multimodal query suggestion and searching for video search
Multimedia Tools and Applications
Information seeking: convergence of search, recommendations, and advertising
Communications of the ACM
Web Page Summarization for Just-in-Time Contextual Advertising
ACM Transactions on Intelligent Systems and Technology (TIST)
Leveraging Wikipedia concept and category information to enhance contextual advertising
Proceedings of the 20th ACM international conference on Information and knowledge management
Advertiser-centric approach to understand user click behavior in sponsored search
Proceedings of the 20th ACM international conference on Information and knowledge management
ImageSense: Towards contextual image advertising
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia
ACM Transactions on Intelligent Systems and Technology (TIST)
Language model mixtures for contextual ad placement in personal blogs
FinTAL'06 Proceedings of the 5th international conference on Advances in Natural Language Processing
Algorithmic challenges in web search engines
WEA'06 Proceedings of the 5th international conference on Experimental Algorithms
Keeping keywords fresh: a BM25 variation for personalized keyword extraction
Proceedings of the 2nd Temporal Web Analytics Workshop
An adaptive approach to chinese semantic advertising
ICONIP'11 Proceedings of the 18th international conference on Neural Information Processing - Volume Part II
Algorithmic challenges in web search engines
LATIN'06 Proceedings of the 7th Latin American conference on Theoretical Informatics
Increasing broadband subscriptions for telecom carriers through mobile advertising
AIRS'11 Proceedings of the 7th Asia conference on Information Retrieval Technology
Community detection in Social Media
Data Mining and Knowledge Discovery
Statistical techniques for online personalized advertising: a survey
Proceedings of the 27th Annual ACM Symposium on Applied Computing
An ontology-based approach to Chinese semantic advertising
Information Sciences: an International Journal
A keyword-topic model for contextual advertising
Proceedings of the Third Symposium on Information and Communication Technology
Scripts as source of information to contextual video advertising
Proceedings of the 18th Brazilian symposium on Multimedia and the web
Advertisement selection for online videos
Proceedings of the 18th Brazilian symposium on Multimedia and the web
Sequential selection of correlated ads by POMDPs
Proceedings of the 21st ACM international conference on Information and knowledge management
Modeling and Analyzing User Contexts for Mobile Advertising
International Journal of Handheld Computing Research
SmartAds: bringing contextual ads to mobile apps
Proceeding of the 11th annual international conference on Mobile systems, applications, and services
Real-time bidding for online advertising: measurement and analysis
Proceedings of the Seventh International Workshop on Data Mining for Online Advertising
Forecasting user visits for online display advertising
Information Retrieval
Improving contextual advertising by adopting collaborative filtering
ACM Transactions on the Web (TWEB)
Semantic contextual advertising based on the open directory project
ACM Transactions on the Web (TWEB)
Hi-index | 0.02 |
The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page (during user navigation) is becoming increasingly important. In this work, we study the problem of associating ads with a Web page, referred to as content-targeted advertising, from a computer science perspective. We assume that we have access to the text of the Web page, the keywords declared by an advertiser, and a text associated with the advertiser's business. Using no other information and operating in fully automatic fashion, we propose ten strategies for solving the problem and evaluate their effectiveness. Our methods indicate that a matching strategy that takes into account the semantics of the problem (referred to as AAK for "ads and keywords") can yield gains in average precision figures of 60% compared to a trivial vector-based strategy. Further, a more sophisticated impedance coupling strategy, which expands the text of the Web page to reduce vocabulary impedance with regard to an advertisement, can yield extra gains in average precision of 50%. These are first results. They suggest that great accuracy in content-targeted advertising can be attained with appropriate algorithms.