KEA: practical automatic keyphrase extraction
Proceedings of the fourth ACM conference on Digital libraries
Learning dictionaries for information extraction by multi-level bootstrapping
AAAI '99/IAAI '99 Proceedings of the sixteenth national conference on Artificial intelligence and the eleventh Innovative applications of artificial intelligence conference innovative applications of artificial intelligence
An Evaluation of Statistical Approaches to Text Categorization
Information Retrieval
SPADE: an efficient algorithm for mining frequent sequences
Machine Learning
SIGIR '02 Proceedings of the 25th annual international ACM SIGIR conference on Research and development in information retrieval
Mining Sequential Patterns: Generalizations and Performance Improvements
EDBT '96 Proceedings of the 5th International Conference on Extending Database Technology: Advances in Database Technology
WWW '03 Proceedings of the 12th international conference on World Wide Web
Mining Sequential Patterns by Pattern-Growth: The PrefixSpan Approach
IEEE Transactions on Knowledge and Data Engineering
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Discovering evolutionary theme patterns from text: an exploration of temporal text mining
Proceedings of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
Contextual in-image advertising
MM '08 Proceedings of the 16th ACM international conference on Multimedia
Finding advertising keywords on video scripts
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
GameSense: game-like in-image advertising
Multimedia Tools and Applications
Pseudo test collections for learning web search ranking functions
Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
ImageSense: Towards contextual image advertising
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Scripts as source of information to contextual video advertising
Proceedings of the 18th Brazilian symposium on Multimedia and the web
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Content targeted advertising has been a successful way of delivering ads, as effective technologies were developed to find keywords from the webpage a user is browsing. However, existing technologies cannot be easily applied to find keywords from online broadcasting content, which usually contain more specific phrases and wordings in certain communities than in general webpage content. In this paper, motivated by some existing research works on information extraction field, we suggest a sequential pattern mining-based method to discover language patterns from online broadcasting content. With selected keyword seeds, iteratively applying the language pattern mining and keyword extraction, the proposed technique avoids any tedious labeling work for this task. Our experiments on real-world data show that the proposed keyword extraction algorithm significantly outperforms the baseline method.