A re-examination of text categorization methods
Proceedings of the 22nd annual international ACM SIGIR conference on Research and development in information retrieval
Modern Information Retrieval
Contrast-based image attention analysis by using fuzzy growing
MULTIMEDIA '03 Proceedings of the eleventh ACM international conference on Multimedia
Convex Optimization
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
Building bridges for web query classification
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
The effects of online advertising
Communications of the ACM - Emergency response information systems: emerging trends and technologies
Clustering and searching WWW images using link and page layout analysis
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Demographic prediction based on user's browsing behavior
Proceedings of the 16th international conference on World Wide Web
Predicting clicks: estimating the click-through rate for new ads
Proceedings of the 16th international conference on World Wide Web
Keyword Generation for Search Engine Advertising
ICDMW '06 Proceedings of the Sixth IEEE International Conference on Data Mining - Workshops
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Online video recommendation based on multimodal fusion and relevance feedback
Proceedings of the 6th ACM international conference on Image and video retrieval
AdWords and generalized online matching
Journal of the ACM (JACM)
vADeo: video advertising system
Proceedings of the 15th international conference on Multimedia
Proceedings of the 15th international conference on Multimedia
VideoSense: towards effective online video advertising
Proceedings of the 15th international conference on Multimedia
A noisy-channel approach to contextual advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Finding keyword from online broadcasting content for targeted advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Proceedings of the 18th international conference on World wide web
Consumer video retargeting: context assisted spatial-temporal grid optimization
MM '09 Proceedings of the 17th ACM international conference on Multimedia
On the impact of sequence and time in rich media advertising
MM '09 Proceedings of the 17th ACM international conference on Multimedia
Linking video ads with product or service information by web search
ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
A dataset and evaluation methodology for visual saliency in video
ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
Knowledge discovery over community-sharing media: from signal to intelligence
ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
Biased ISOMap projections for interactive reranking
ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
PageSense: style-wise web page advertising
Proceedings of the 19th international conference on World wide web
Advertise gently - in-image advertising with low intrusiveness
ICIP'09 Proceedings of the 16th IEEE international conference on Image processing
GameSense: game-like in-image advertising
Multimedia Tools and Applications
Mining adjacent markets from a large-scale ads video collection for image advertising
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Virtual spotlighted advertising for tennis videos
Journal of Visual Communication and Image Representation
The third eye: mining the visual cognition across multi-language communities
Proceedings of the international conference on Multimedia
ImageSense: Towards contextual image advertising
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
MM '11 Proceedings of the 19th ACM international conference on Multimedia
AdVR: linking ad video with products or service
MMM'10 Proceedings of the 16th international conference on Advances in Multimedia Modeling
An adaptive approach to chinese semantic advertising
ICONIP'11 Proceedings of the 18th international conference on Neural Information Processing - Volume Part II
A unified context model for web image retrieval
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Linking visual concept detection with viewer demographics
Proceedings of the 2nd ACM International Conference on Multimedia Retrieval
An ontology-based approach to Chinese semantic advertising
Information Sciences: an International Journal
A semantic approach to recommending text advertisements for images
Proceedings of the sixth ACM conference on Recommender systems
3DME: 3D media express from RGB-D images
Proceedings of the 20th ACM international conference on Multimedia
Automatic generation of social media snippets for mobile browsing
Proceedings of the 21st ACM international conference on Multimedia
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The community-contributed media contents over the Internet have become one of the primary sources for online advertising. However, conventional ad-networks such as Google AdSense treat image and video advertising as general text advertising without considering the inherent characteristics of visual contents. In this work, we propose an innovative contextual advertising system driven by images, which automatically associates relevant ads with an image rather than the entire text in a Web page and seamlessly inserts the ads in the nonintrusive areas within each individual image. The proposed system, called ImageSense, represents the first attempt towards contextual in-image advertising. The relevant ads are selected based on not only textual relevance but also visual similarity so that the ads yield contextual relevance to both the text in the Web page and the image content. The ad insertion positions are detected based on image saliency to minimize intrusiveness to the user. We evaluate ImageSense on three photo-sharing sites with around one million images and 100 Web pages collected from several major sites, and demonstrate the effectiveness of ImageSense.