Linking video ads with product or service information by web search

  • Authors:

  • Jinqiao Wang;Ling-yu Duan;Bo Wang;Shi Chen;Yi Ouyang;Jing Liu;Hanqing Lu;Wen Gao

  • Affiliations:

  • Institute of Automation, Chinese Academy of Sciences, Beijing, China;Institute of Digital Media, School of EE & CS, Peking University, Beijing, China;Institute of Automation, Chinese Academy of Sciences, Beijing, China;Institute of Automation, Chinese Academy of Sciences, Beijing, China;Institute of Automation, Chinese Academy of Sciences, Beijing, China;Institute of Automation, Chinese Academy of Sciences, Beijing, China;Institute of Automation, Chinese Academy of Sciences, Beijing, China;Institute of Digital Media, School of EE & CS, Peking University, Beijing, China

  • Venue:
  • ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
  • Year:
  • 2009

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Abstract

With the proliferation of online media services, video ads are pervasive across various platforms involving internet services and interactive TV services. Existing research efforts such as Google AdSense and MSRA VideoSense/ImageSense have been devoted to the less intrusive insertion of relevant textual or video ads in streams or web pages through text/image/video content analysis whereas the inherent semantics of video ads is much less exploited. In this paper, we propose to link video ads with relevant product/service information across E-commerce websites or portals towards ad recommendation in a cross-media manner. Firstly, we carry out semantic analysis within ad videos in which Frames Marked with Product Images (FMPI) are extracted. Secondly, we link ad videos with relevant ads on the Web by utilizing FMPI to search visually similar Product Images (e.g. appearance or logo) and to collect their accompanying text (brand name, category, description, or other tags) over popular E-commerce websites or portals such as EBay, Amazon, Taobao, etc. We search visually similar product images with Local Sensitive Hashing (LSH) in a Naïve Bayes Near Neighbor classifier. Finally, we may recommend more relevant products/services for ad videos through ranking those matched product images and categorizing useful tags of top ranked ads from the Web. Preliminary experiments have been carried out to demonstrate the idea of linking ad videos with product/service information from the Web.