vADeo: video advertising system

  • Authors:
  • Srinivasan H. Sengamedu;Neela Sawant;Smita Wadhwa

  • Affiliations:
  • Yahoo India, Bangalore, India;Yahoo India, Bangalore, India;Advanced Technology Group, Bangalore, India

  • Venue:
  • Proceedings of the 15th international conference on Multimedia
  • Year:
  • 2007

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Abstract

vADeo is a next-generation video ad system that analyzes the video to find appropriate scene changes where ads can be inserted. The context of each ad insertion point is determined through high-level analysis of the surrounding video segment thereby making ads contextual. Further vADeo implements two novelties on the player side - ad book-marking and delayed interaction - which encourage ad clicks without disrupting the video viewing experience.