A re-examination of text categorization methods
Proceedings of the 22nd annual international ACM SIGIR conference on Research and development in information retrieval
Modern Information Retrieval
Statistical Learning of Multi-view Face Detection
ECCV '02 Proceedings of the 7th European Conference on Computer Vision-Part IV
Text Area Detection from Video Frames
PCM '01 Proceedings of the Second IEEE Pacific Rim Conference on Multimedia: Advances in Multimedia Information Processing
Contrast-based image attention analysis by using fuzzy growing
MULTIMEDIA '03 Proceedings of the eleventh ACM international conference on Multimedia
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
Distinctive Image Features from Scale-Invariant Keypoints
International Journal of Computer Vision
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
Detecting online commercial intention (OCI)
Proceedings of the 15th international conference on World Wide Web
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
To search or to label?: predicting the performance of search-based automatic image classifiers
MIR '06 Proceedings of the 8th ACM international workshop on Multimedia information retrieval
The effects of online advertising
Communications of the ACM - Emergency response information systems: emerging trends and technologies
Clustering and searching WWW images using link and page layout analysis
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Demographic prediction based on user's browsing behavior
Proceedings of the 16th international conference on World Wide Web
Predicting clicks: estimating the click-through rate for new ads
Proceedings of the 16th international conference on World Wide Web
Keyword Generation for Search Engine Advertising
ICDMW '06 Proceedings of the Sixth IEEE International Conference on Data Mining - Workshops
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
AdWords and generalized online matching
Journal of the ACM (JACM)
vADeo: video advertising system
Proceedings of the 15th international conference on Multimedia
VideoSense: towards effective online video advertising
Proceedings of the 15th international conference on Multimedia
A target advertisement system based on TV viewer's profile reasoning
Multimedia Tools and Applications
Image retrieval: Ideas, influences, and trends of the new age
ACM Computing Surveys (CSUR)
A noisy-channel approach to contextual advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Finding keyword from online broadcasting content for targeted advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Proceedings of the 13th international conference on Intelligent user interfaces
AdImage: video advertising by image matching and ad scheduling optimization
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
Contextual in-image advertising
MM '08 Proceedings of the 16th ACM international conference on Multimedia
Delivering online advertisements inside images
MM '08 Proceedings of the 16th ACM international conference on Multimedia
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Considering the continuously increasing availability and accessibility of multimedia contents via social networking sites, our research addresses how to monetize the social multimedia contents with an efficient advertising approach. This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. The contextually relevant ads (i.e., product logos) are embedded at appropriate positions within the online games, which are created on the basis of online images. The ads are selected based on multimodal relevance, i.e. text relevance, user relevance and visual content similarity. The game is able to provide viewers rich experience and thus promotes the embedded ads to provide more effective advertising. GameSense represents one of the first attempts toward effective online mashup applications which connect a photo-sharing site with an advertising agency. The effectiveness of GameSense is evaluated over a large-scale real world image set.