Increasing broadband subscriptions for telecom carriers through mobile advertising

Authors:
Chia-Hui Chang;Kaun-Hua Huo
Affiliations:
Dept. of Computer Science and Information Engineering, National Central University, Taoyuan, Taiwan;Dept. of Computer Science and Information Engineering, National Central University, Taoyuan, Taiwan
Venue:
AIRS'11 Proceedings of the 7th Asia conference on Information Retrieval Technology
Year:
2011

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Abstract

Mobile devices are popular. However, mobile broadband subscriptions are 20 percent of the mobile subscriptions, due to the high payments requirement for broadband subscriptions. On the other hand, US mobile ad spend will exceed US$1 billion in 2011 according to emarketer.com. Therefore, to increase broadband subscribers by providing free or discounted fees through the deployment of mobile advertising framework by the telecommunication system is important. Telecommunication runs ads agent platform to attract investments from advertisers. Subscribers read promotional advertisements to get discounted payment. While the advertisers pay a reasonable price for advertising, the possible commercial activities will bring revenues. As a result, this framework is a triple-win for telecommunication, advertisers and subscribers. We describe a framework for delivering appropriate ads of the ideal time at the ideal place to the ideal subscriber is the three key issues on how/when to show the ads and what potential ads clicked by subscribers.