New metrics for new media: toward the development of Web measurement standards
World Wide Web Journal - Special issue on advancing HTML: style and substance
A language modeling approach to information retrieval
Proceedings of the 21st annual international ACM SIGIR conference on Research and development in information retrieval
Unintrusive customization techniques for Web advertising
WWW '99 Proceedings of the eighth international conference on World Wide Web
Paid placement strategies for internet search engines
Proceedings of the 11th international conference on World Wide Web
Proceedings of the 24th BCS-IRSG European Colloquium on IR Research: Advances in Information Retrieval
Mining the Web for Synonyms: PMI-IR versus LSA on TOEFL
EMCL '01 Proceedings of the 12th European Conference on Machine Learning
On the bursty evolution of blogspace
WWW '03 Proceedings of the 12th international conference on World Wide Web
Monolingual Document Retrieval for European Languages
Information Retrieval
Bridging the Gap: A Genre Analysis of Weblogs
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 4 - Volume 4
Accurate methods for the statistics of surprise and coincidence
Computational Linguistics - Special issue on using large corpora: I
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
The predictive power of online chatter
Proceedings of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
Deriving wishlists from blogs show us your blog, and we'll tell you what books to buy
Proceedings of the 15th international conference on World Wide Web
On-line algorithms for combining language models
ICASSP '99 Proceedings of the Acoustics, Speech, and Signal Processing, 1999. on 1999 IEEE International Conference - Volume 02
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
Lexical Graphs for Improved Contextual Ad Recommendation
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
DASA: Dissatisfaction-oriented Advertising based on Sentiment Analysis
Expert Systems with Applications: An International Journal
An empirical model of corporate blog impact in marketing communications
Proceedings of the 13th International Conference on Computer Systems and Technologies
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We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the method is that personal blogs represent individuals, whose interests can be modeled by the language used in the blog itself combined with the language used in related sources of information, such as comments posted to a blog post or the blogger’s community. An evaluation of our ad placement method shows improvement over state-of-the-art ad placement methods which were not designed for blog pages.