An empirical model of corporate blog impact in marketing communications

Authors:
Silvestru Catalin Ionut;Nisioiu Codrin Florentin;Intorsureanu Iulian;Bere Ramona Camelia;Orzan Mihai Cristian;Dan Adina Maria
Affiliations:
The Bucharest University of Economic Studies;The Bucharest University of Economic Studies;The Bucharest University of Economic Studies;The Bucharest University of Economic Studies;The Bucharest University of Economic Studies;Babes-Bolyai University
Venue:
Proceedings of the 13th International Conference on Computer Systems and Technologies
Year:
2012

Citing 8
Cited 0

Affective computing

Affective computing
Machine learning in automated text categorization

ACM Computing Surveys (CSUR)
Learning to Classify Text Using Support Vector Machines: Methods, Theory and Algorithms

Learning to Classify Text Using Support Vector Machines: Methods, Theory and Algorithms
A model of textual affect sensing using real-world knowledge

Proceedings of the 8th international conference on Intelligent user interfaces
Dynamic Conversion Behavior at E-Commerce Sites

Management Science
Topic sentiment mixture: modeling facets and opinions in weblogs

Proceedings of the 16th international conference on World Wide Web
What should blog search look like?

Proceedings of the 2008 ACM workshop on Search in social media
Language model mixtures for contextual ad placement in personal blogs

FinTAL'06 Proceedings of the 5th international conference on Advances in Natural Language Processing

Quantified Score

Hi-index	0.00

Visualization

Abstract

Blogs are becoming increasing presences in consumers' habits and many of them base their opinions on information found online. As a result, companies need to include them in their branding and marketing research efforts. But out of the millions of weblogs on the Internet which should be used and which not? And should companies start to use their own (corporate) blogs as part of online marketing strategies? In this paper we report a survey aimed at findings which are the assets of a successful blog, using consumers' perspective and we present an empirical blog success model based on them.