Paid placement strategies for internet search engines
Proceedings of the 11th international conference on World Wide Web
Measuring praise and criticism: Inference of semantic orientation from association
ACM Transactions on Information Systems (TOIS)
Comparison of allocation rules for paid placement advertising in search engines
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Predicting the semantic orientation of adjectives
ACL '98 Proceedings of the 35th Annual Meeting of the Association for Computational Linguistics and Eighth Conference of the European Chapter of the Association for Computational Linguistics
Mining and summarizing customer reviews
Proceedings of the tenth ACM SIGKDD international conference on Knowledge discovery and data mining
Thumbs up or thumbs down?: semantic orientation applied to unsupervised classification of reviews
ACL '02 Proceedings of the 40th Annual Meeting on Association for Computational Linguistics
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Determining the semantic orientation of terms through gloss classification
Proceedings of the 14th ACM international conference on Information and knowledge management
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
A sentimental education: sentiment analysis using subjectivity summarization based on minimum cuts
ACL '04 Proceedings of the 42nd Annual Meeting on Association for Computational Linguistics
The effects of online advertising
Communications of the ACM - Emergency response information systems: emerging trends and technologies
Topic sentiment mixture: modeling facets and opinions in weblogs
Proceedings of the 16th international conference on World Wide Web
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
The utility of linguistic rules in opinion mining
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Topic modeling with network regularization
Proceedings of the 17th international conference on World Wide Web
Opinion integration through semi-supervised topic modeling
Proceedings of the 17th international conference on World Wide Web
Contextual advertising by combining relevance with click feedback
Proceedings of the 17th international conference on World Wide Web
Keyword extraction for contextual advertisement
Proceedings of the 17th international conference on World Wide Web
Language model mixtures for contextual ad placement in personal blogs
FinTAL'06 Proceedings of the 5th international conference on Advances in Natural Language Processing
More than words: Social networks' text mining for consumer brand sentiments
Expert Systems with Applications: An International Journal
Hi-index | 12.05 |
Online advertising has become one of the major revenue sources of today's Internet ecosystem. The main advertising channels used to distribute textual ads are sponsored search and contextual advertising. Here we consider the problem of contextual advertising, i.e. associating ads with a Web page. Most of previous work only focuses on topical relevance of ads whereas the consumer attitudes are ignored. In this paper, we propose a novel advertising strategy, called Dissatisfaction-oriented Advertising based on sentiment analysis (DASA), to simultaneously improve ad relevance and user experience. Specifically, by using syntactic parsing and sentiment dictionary, we propose a rule based approach to extract topic words of opinion sentences associated with negative sentiment, which are regarded as the advertising keywords. We also design a prototype system for product information submission for the sake of ad selection. We take into account the consumer attitudes and promote the competitors of those products with which the consumers are not satisfied. The experimental results on advertising keyword extraction and ad selection have demonstrated the effectiveness of the proposed approach.