Term-weighting approaches in automatic text retrieval
Information Processing and Management: an International Journal
Query expansion using lexical-semantic relations
SIGIR '94 Proceedings of the 17th annual international ACM SIGIR conference on Research and development in information retrieval
Query expansion using local and global document analysis
SIGIR '96 Proceedings of the 19th annual international ACM SIGIR conference on Research and development in information retrieval
Phrasal translation and query expansion techniques for cross-language information retrieval
Proceedings of the 20th annual international ACM SIGIR conference on Research and development in information retrieval
Exploring the similarity space
ACM SIGIR Forum
Improving automatic query expansion
Proceedings of the 21st annual international ACM SIGIR conference on Research and development in information retrieval
Unintrusive customization techniques for Web advertising
WWW '99 Proceedings of the eighth international conference on World Wide Web
Improving the effectiveness of information retrieval with local context analysis
ACM Transactions on Information Systems (TOIS)
Searching the Web: the public and their queries
Journal of the American Society for Information Science and Technology
Learning search engine specific query transformations for question answering
Proceedings of the 10th international conference on World Wide Web
Machine learning in automated text categorization
ACM Computing Surveys (CSUR)
Probabilistic query expansion using query logs
Proceedings of the 11th international conference on World Wide Web
Introduction to Modern Information Retrieval
Introduction to Modern Information Retrieval
Using terminological feedback for web search refinement: a log-based study
Proceedings of the 26th annual international ACM SIGIR conference on Research and development in informaion retrieval
Categorizing web queries according to geographical locality
CIKM '03 Proceedings of the twelfth international conference on Information and knowledge management
Efficient query evaluation using a two-level retrieval process
CIKM '03 Proceedings of the twelfth international conference on Information and knowledge management
Introduction to the special issue on the web as corpus
Computational Linguistics - Special issue on web as corpus
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Automatic web query classification using labeled and unlabeled training data
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Improving Automatic Query Classification via Semi-Supervised Learning
ICDM '05 Proceedings of the Fifth IEEE International Conference on Data Mining
KDD CUP-2005 report: facing a great challenge
ACM SIGKDD Explorations Newsletter
Q2C@UST: our winning solution to query classification in KDDCUP 2005
ACM SIGKDD Explorations Newsletter
The Ferrety algorithm for the KDD Cup 2005 problem
ACM SIGKDD Explorations Newsletter
Classifying search engine queries using the web as background knowledge
ACM SIGKDD Explorations Newsletter
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
A web-based kernel function for measuring the similarity of short text snippets
Proceedings of the 15th international conference on World Wide Web
Generating query substitutions
Proceedings of the 15th international conference on World Wide Web
Constructing informative priors using transfer learning
ICML '06 Proceedings of the 23rd international conference on Machine learning
Building bridges for web query classification
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
Improving the estimation of relevance models using large external corpora
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
Comparing two blind relevance feedback techniques
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
Composition of conditional random fields for transfer learning
HLT '05 Proceedings of the conference on Human Language Technology and Empirical Methods in Natural Language Processing
Robust classification of rare queries using web knowledge
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Improving weak ad-hoc queries using wikipedia asexternal corpus
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Sensitive webpage classification for content advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Feature generation for text categorization using world knowledge
IJCAI'05 Proceedings of the 19th international joint conference on Artificial intelligence
Similarity measures for short segments of text
ECIR'07 Proceedings of the 29th European conference on IR research
Analyzing the effect of query class on document retrieval performance
AI'04 Proceedings of the 17th Australian joint conference on Advances in Artificial Intelligence
Cross-lingual query classification: a preliminary study
Proceedings of the 2nd ACM workshop on Improving non english web searching
Cross-language query classification using web search for exogenous knowledge
Proceedings of the Second ACM International Conference on Web Search and Data Mining
Classifying search queries using the Web as a source of knowledge
ACM Transactions on the Web (TWEB)
Online expansion of rare queries for sponsored search
Proceedings of the 18th international conference on World wide web
Modeling and predicting user behavior in sponsored search
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Predicting bounce rates in sponsored search advertisements
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Context transfer in search advertising
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Revenue optimization with relevance constraint in sponsored search
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
What happens after an ad click?: quantifying the impact of landing pages in web advertising
Proceedings of the 18th ACM conference on Information and knowledge management
A collaborative filtering approach to ad recommendation using the query-ad click graph
Proceedings of the 18th ACM conference on Information and knowledge management
Precomputing search features for fast and accurate query classification
Proceedings of the third ACM international conference on Web search and data mining
Automatic generation of bid phrases for online advertising
Proceedings of the third ACM international conference on Web search and data mining
Improving ad relevance in sponsored search
Proceedings of the third ACM international conference on Web search and data mining
The anatomy of an ad: structured indexing and retrieval for sponsored search
Proceedings of the 19th international conference on World wide web
Using landing pages for sponsored search ad selection
Proceedings of the 19th international conference on World wide web
Competing for users' attention: on the interplay between organic and sponsored search results
Proceedings of the 19th international conference on World wide web
Probabilistic first pass retrieval for search advertising: from theory to practice
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Proceedings of the VLDB Endowment
Bid generation for advanced match in sponsored search
Proceedings of the fourth ACM international conference on Web search and data mining
Context-sensitive query auto-completion
Proceedings of the 20th international conference on World wide web
The sum of its parts: reducing sparsity in click estimation with query segments
Information Retrieval
Learning discriminative projections for text similarity measures
CoNLL '11 Proceedings of the Fifteenth Conference on Computational Natural Language Learning
An evaluation of fault-tolerant query processing for web search engines
Euro-Par'11 Proceedings of the 17th international conference on Parallel processing - Volume Part I
Web Page Summarization for Just-in-Time Contextual Advertising
ACM Transactions on Intelligent Systems and Technology (TIST)
Learning to rank categories for web queries
Proceedings of the 20th ACM international conference on Information and knowledge management
Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia
ACM Transactions on Intelligent Systems and Technology (TIST)
Towards personalized advertising in sponsored search
FDIA'09 Proceedings of the Third BCS-IRSG conference on Future Directions in Information Access
Statistical techniques for online personalized advertising: a survey
Proceedings of the 27th Annual ACM Symposium on Applied Computing
Measuring semantic relatedness using multilingual representations
SemEval '12 Proceedings of the First Joint Conference on Lexical and Computational Semantics - Volume 1: Proceedings of the main conference and the shared task, and Volume 2: Proceedings of the Sixth International Workshop on Semantic Evaluation
The wisdom of advertisers: mining subgoals via query clustering
Proceedings of the 21st ACM international conference on Information and knowledge management
Sponsored search ad selection by keyword structure analysis
ECIR'13 Proceedings of the 35th European conference on Advances in Information Retrieval
Ranking and selection of unsupervised learning marketing segmentation
Knowledge-Based Systems
Improving contextual advertising by adopting collaborative filtering
ACM Transactions on the Web (TWEB)
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The business of Web search, a $10 billion industry, relies heavily on sponsored search, whereas a few carefully-selected paid advertisements are displayed alongside algorithmic search results. A key technical challenge in sponsored search is to select ads that are relevant for the user's query. Identifying relevant ads is challenging because queries are usually very short, and because users, consciously or not, choose terms intended to lead to optimal Web search results and not to optimal ads. Furthermore, the ads themselves are short and usually formulated to capture the reader's attention rather than to facilitate query matching. Traditionally, matching of ads to queries employed standard information retrieval techniques using the bag of words approach. Here we propose to go beyond the bag of words, and augment both queries and ads with additional knowledge-rich features. We use Web search results initially returned for the query to create a pool of relevant documents. Classifying these documents with respect to an external taxonomy and identifying salient named entities give rise to two new feature types. Empirical evaluation based on over 9,000 query-ad pairwise judgments confirms that using augmented queries produces highly relevant ads. Our methodology also relaxes the requirement for each ad to explicitly specify the exhaustive list of queries ("bid phrases") that can trigger it.