Paid placement strategies for internet search engines
Proceedings of the 11th international conference on World Wide Web
Retrieval evaluation with incomplete information
Proceedings of the 27th annual international ACM SIGIR conference on Research and development in information retrieval
Best bets: thousands of queries in search of a client
Proceedings of the 13th international World Wide Web conference on Alternate track papers & posters
The utility business model and the future of computing services
IBM Systems Journal
SVD based Term Suggestion and Ranking System
ICDM '04 Proceedings of the Fourth IEEE International Conference on Data Mining
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
INFORMS Journal on Computing
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
VideoSense: towards effective online video advertising
Proceedings of the 15th international conference on Multimedia
Computing block importance for searching on web sites
Proceedings of the sixteenth ACM conference on Conference on information and knowledge management
An Apriori Based Approach to Improve On-line Advertising Performance
Proceedings of the 2008 conference on Applications of Data Mining in E-Business and Finance
Evidence of quality of textual features on the web 2.0
Proceedings of the 18th ACM conference on Information and knowledge management
Modern Information Retrieval
Contextual video advertising system using scene information inferred from video scripts
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Using structural information to improve search in Web collections
Journal of the American Society for Information Science and Technology
Interactive Web Video Advertising with Context Analysis and Search
ICPR '10 Proceedings of the 2010 20th International Conference on Pattern Recognition
On the Quality of Information for Web 2.0 Services
IEEE Internet Computing
Assessing the quality of textual features in social media
Information Processing and Management: an International Journal
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The significant increase of the audience of video-sharing websites has attracted large investments on contextual advertising. In this paper we investigate alternative techniques for selecting ads to be placed in videos during their exhibitions. In order to improve the effectiveness of these ads avoiding the high cost of image processing, we explore textual metadata created by the users and stored in the page that hosts the video. Our proposal consists in assigning weights to the metadata attributes, according to their relative importance. To estimate such an importance, we apply a block importance model. Our experimental results show that the metadata attributes which perform better in the task of selecting ads are the ones that provide the best descriptions of the video content. We also observed that the application of weights according to the studied block importance model obtained gains of about 7\% over the selection method without weights. Such a gain is relevant due to the possibility of increasing the profitability of ad selection systems and avoiding the negative impact on advertiser brand and credibility of placing non-relevant ads.