The utility business model and the future of computing services

Authors:
M. A. Rappa
Affiliations:
North Carolina State University, Box 7229, Raleigh, NC 27695
Venue:
IBM Systems Journal
Year:
2004

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Abstract

The utility business model is shaped by a number of characteristics that are typical in public services: users consider the service a necessity, high reliability of service is critical, the ability to fully utilize capacity is limited, and services are scalable and benefit from economies of scale. This paper examines the utility business model and its future role in the provision of computing services.