A Tutorial on Support Vector Machines for Pattern Recognition
Data Mining and Knowledge Discovery
Text Categorization with Suport Vector Machines: Learning with Many Relevant Features
ECML '98 Proceedings of the 10th European Conference on Machine Learning
A Comparative Study on Feature Selection in Text Categorization
ICML '97 Proceedings of the Fourteenth International Conference on Machine Learning
Reducing multiclass to binary: a unifying approach for margin classifiers
The Journal of Machine Learning Research
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
LIBLINEAR: A Library for Large Linear Classification
The Journal of Machine Learning Research
Web article extraction for web printing: a DOM+visual based approach
Proceedings of the 9th ACM symposium on Document engineering
Foundation of a new digital ecosystem for u-content: needs, definition, and design
Proceedings of the 2011 international conference on Virtual and mixed reality: systems and applications - Volume Part II
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Advertisements provide the necessary revenue model supporting the Web ecosystem and its rapid growth. Targeted or contextual ad insertion plays an important role in optimizing the financial return of this model. Nearly all the current ad payment strategies such as "pay-per-impression" and "pay-per-click" on web pages are geared for electronic viewing purposes. Little attention, however, is focused on deriving additional ad revenues when the content is repurposed for alternative mean of presentation, e.g. being printed. Although more and more content is moving to the Web, there are still many occasions where printed output of web content or RSS feeds is desirable, such as maps and articles; thus printed ad insertion can potentially be lucrative. In this paper, we describe a cloud-based printing service that enables automatic contextual ad insertion, with respect to the main web page content, when a printout of the page is requested. To encourage service utilization, it would provide higher quality printouts than what is possible from current browser print drivers, which generally produce poor outputs - ill formatted pages with lots of unwanted information, e.g. navigation icons. At this juncture we will limit the scope to only article-related web pages although the concept can be extended to arbitrary web pages. The key components of this system include (1) automatic extraction of article from web pages, (2) the ad service network for ad matching and delivering, and (3) joint content and ad printout creation.