Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
Purely URL-based topic classification
Proceedings of the 18th international conference on World wide web
Data-driven compound splitting method for english compounds in domain names
Proceedings of the 18th ACM conference on Information and knowledge management
Web scale NLP: a case study on url word breaking
Proceedings of the 20th international conference on World wide web
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Extracting advertising keywords from web-pages is important in keyword-based online advertising. Previous works have attempted to extract advertising keywords from the whole content of a web-page. However, in some scenarios, it is necessary to extract keywords from just the URL string itself. In this work, we propose an algorithm for extracting advertising keywords from the URL string alone. Our algorithm has applications in contextual and paid search advertising. We evaluate the effectiveness of our algorithm on publisher URLs and show that it produces very good quality keywords that are comparable with keywords produced by page based extractors.