Design and realization of advertisement promotion based on the content of webpage

Authors:
Tao Cheng;Shuicai Shi;Xueqiang Lv
Affiliations:
Chinese Information Processing Research Center, Beijing Information Science and Technology University, Beijing, China;Chinese Information Processing Research Center, Beijing Information Science and Technology University, Beijing, China;Chinese Information Processing Research Center, Beijing Information Science and Technology University, Beijing, China
Venue:
KSEM'07 Proceedings of the 2nd international conference on Knowledge science, engineering and management
Year:
2007

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Abstract

Online advertisement based on the content becomes the new model as the development of web advertising, and choosing a suitable advertisement which is related to the content of a webpage turns to be the core problem. This paper presents a semantic approach, with a goal of achieving webpage-advertisement matching accurately. The method is implemented and tested, and the result shows that the proposed algorithm is promising.