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Predicting clicks: estimating the click-through rate for new ads
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Predicting bounce rates in sponsored search advertisements
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Alternating projections for learning with expectation constraints
UAI '09 Proceedings of the Twenty-Fifth Conference on Uncertainty in Artificial Intelligence
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HLT '10 Human Language Technologies: The 2010 Annual Conference of the North American Chapter of the Association for Computational Linguistics
Domain adaptation of rule-based annotators for named-entity recognition tasks
EMNLP '10 Proceedings of the 2010 Conference on Empirical Methods in Natural Language Processing
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Named entity recognition in tweets: an experimental study
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QuickView: NLP-based tweet search
ACL '12 Proceedings of the ACL 2012 System Demonstrations
Joint inference of named entity recognition and normalization for tweets
ACL '12 Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics: Long Papers - Volume 1
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Extraction of entities from ad creatives is an important problem that can benefit many computational advertising tasks. Supervised and semi-supervised solutions rely on labeled data which is expensive, time consuming, and difficult to procure for ad creatives. A small set of manually derived constraints on feature expectations over unlabeled data can be used to partially and probabilistically label large amounts of data. Utilizing recent work in constraint-based semi-supervised learning, this paper injects light weight supervision specified as these "constraints" into a semi-Markov conditional random field model of entity extraction in ad creatives. Relying solely on the constraints, the model is trained on a set of unlabeled ads using an online learning algorithm. We demonstrate significant accuracy improvements on a manually labeled test set as compared to a baseline dictionary approach. We also achieve accuracy that approaches a fully supervised classifier.