Wireless Communications: Principles and Practice
Wireless Communications: Principles and Practice
Mobile commerce: framework, applications and networking support
Mobile Networks and Applications
Advertising in a pervasive computing environment
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
Location-based notification as a general-purpose service
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
User Mobility Pattern Scheme for Location Update and Paging in Wireless Systems
IEEE Transactions on Mobile Computing
Location management for mobile commerce applications in wireless Internet environment
ACM Transactions on Internet Technology (TOIT)
Mobility modeling, location tracking, and trajectory prediction in wireless ATM networks
IEEE Journal on Selected Areas in Communications
L.U.N.A. Ads --- Sustaining Wireless Access for Mobile Users
VISUAL '08 Proceedings of the 10th international conference on Visual Information Systems: Web-Based Visual Information Search and Management
Content relevance and delivery time of SMS advertising
International Journal of Mobile Communications
Opportunistic alignment of advertisement delivery with cellular basestation overloads
MobiSys '11 Proceedings of the 9th international conference on Mobile systems, applications, and services
Building a targeted mobile advertising system for location-based services
Decision Support Systems
Building an Intelligent Mobile Advertising System
International Journal of Mobile Computing and Multimedia Communications
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The growing number of mobile subscribers has attracted firms to invent newer strategies to reach prospective customers in innovative but nonintrusive ways. While customer mobility creates an opportunity to reach them at desired times and locations, in practice, real-time ad deliveries are difficult due to the size of the ad-delivery decision problem. This research aims at analyzing and developing a decision policy for delivering ads on mobile devices such as cell phones. We look at the ad delivery problem from the perspective of an advertising firm, which delivers ads on behalf of its clients (merchants) to mobile customer using a wireless carrier's infrastructure. We formulate the mobile ad delivery problem as a Markov decision process (MDP) model. The ad delivery policy depends on the customer's desire and willingness to receive ads, their real-time locations, historical mobility patterns, available network capacity, and fee structure agreed upon for ad deliveries. We also develop a fast heuristic to solve larger size problems. We test our heuristic against an upper bound we developed and analyze performance using simulation.