Bluetooth and WAP push based location-aware mobile advertising system
Proceedings of the 2nd international conference on Mobile systems, applications, and services
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EESR '05 Proceedings of the 2005 workshop on End-to-end, sense-and-respond systems, applications and services
Mobile Advertising in Capacitated Wireless Networks
IEEE Transactions on Knowledge and Data Engineering
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Proceedings of the 44th annual Southeast regional conference
DAYS mobile: a location based data broadcast service for mobile users
Proceedings of the 2007 ACM symposium on Applied computing
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Proceedings of the 10th international conference on Human computer interaction with mobile devices and services
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Mobility '09 Proceedings of the 6th International Conference on Mobile Technology, Application & Systems
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TES'04 Proceedings of the 5th international conference on Technologies for E-Services
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Proceedings of the 22nd international conference on World Wide Web
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An often-discussed mobile commerce application is proximity-based coupon delivery. In a typical scenario a merchant is notified when a valued customer is within some distance of a retail outlet, upon which the customer is delivered a coupon or some notice of a special promotion. We believe that this basic mechanism of location-based notification has application far beyond commercial promotion, and is also of interest for tourism, traffic information, public service, and public safety. Furthermore, we believe that a general-purpose location-based notification service that can serve all these applications would be highly useful. However, as we will show, current architectures deployed by wireless carriers to service location-aware applications cannot handle the load of positioning requests implied by such a general-purpose service. We motivate the need for such a service, discuss the limitations of current architectures for providing location information, and detail the requirements for an architecture which would make such a service possible.