Mobile commerce: framework, applications and networking support
Mobile Networks and Applications
Advertising in a pervasive computing environment
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
Location-based notification as a general-purpose service
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
The Shopping Jacket: Wearable Computing for the Consumer
Personal and Ubiquitous Computing
User needs for location-aware mobile services
Personal and Ubiquitous Computing
Experimenting an Indoor Bluetooth-Based Positioning Service
ICDCSW '03 Proceedings of the 23rd International Conference on Distributed Computing Systems
Experiments on Local Positioning with Bluetooth
ITCC '03 Proceedings of the International Conference on Information Technology: Computers and Communications
Challenge: ubiquitous location-aware computing and the "place lab" initiative
Proceedings of the 1st ACM international workshop on Wireless mobile applications and services on WLAN hotspots
SmartRestaurant: mobile payments in context-aware environment
ICEC '04 Proceedings of the 6th international conference on Electronic commerce
Using Smart Phones to Access Site-Specific Services
IEEE Pervasive Computing
User experiences on location-aware mobile services
OZCHI '05 Proceedings of the 17th Australia conference on Computer-Human Interaction: Citizens Online: Considerations for Today and the Future
Extending cyberspace: location based games using cellular phones
Computers in Entertainment (CIE) - Theoretical and Practical Computer Applications in Entertainment
Using ubiquitous computing in interactive mobile marketing
Personal and Ubiquitous Computing
Universal real-time navigational assistance (URNA): an urban bluetooth beacon for the blind
Proceedings of the 1st ACM SIGMOBILE international workshop on Systems and networking support for healthcare and assisted living environments
An enhanced architecture for mobile retailing
Mobility '06 Proceedings of the 3rd international conference on Mobile technology, applications & systems
Pervasive and Mobile Computing
BlueTorrent: Cooperative content sharing for Bluetooth users
Pervasive and Mobile Computing
Shaping how advertisers see me: user views on implicit and explicit profile capture
CHI '08 Extended Abstracts on Human Factors in Computing Systems
CAMPUS NEWS: an intelligent Bluetooth-based mobile information network
Mobility '07 Proceedings of the 4th international conference on mobile technology, applications, and systems and the 1st international symposium on Computer human interaction in mobile technology
Enhancing mobile advertising via Bluetooth technology
International Journal of Mobile Communications
Efficient security policy enforcement for the mobile environment
Journal of Computer Security - 20th Annual IFIP WG 11.3 Working Conference on Data and Applications Security (DBSec'06)
Cellphone Accessible Information Via Bluetooth Beaconing for the Visually Impaired
ICCHP '08 Proceedings of the 11th international conference on Computers Helping People with Special Needs
Behaviour & Information Technology
Promoting tolerance for delay tolerant network research
ACM SIGCOMM Computer Communication Review
Shadow attacks on users' anonymity in pervasive computing environments
Pervasive and Mobile Computing
Phone-to-phone communication for adaptive image classification
Proceedings of the 6th International Conference on Advances in Mobile Computing and Multimedia
A method for predicting future location of mobile user for location-based services system
Computers and Industrial Engineering
BlueMonarch: a system for evaluating bluetooth applications in the wild
Proceedings of the 7th international conference on Mobile systems, applications, and services
Users' View on Context-Sensitive Car Advertisements
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Interface design and evaluation of a personal information space for mobile learners
International Journal of Mobile Learning and Organisation
A framework for context sensitive services: A knowledge discovery based approach
Decision Support Systems
Location-dependent query processing: Where we are and where we are heading
ACM Computing Surveys (CSUR)
Intelligent mobile content-based retrieval from digital music libraries
Intelligent Decision Technologies
An exploration into activity-informed physical advertising using PEST
PERVASIVE'07 Proceedings of the 5th international conference on Pervasive computing
Outdoor distributed computing with split smart messages
Proceedings of the 12th Monterey conference on Reliable systems on unreliable networked platforms
Energy-accuracy trade-off for continuous mobile device location
Proceedings of the 8th international conference on Mobile systems, applications, and services
Energy-efficient rate-adaptive GPS-based positioning for smartphones
Proceedings of the 8th international conference on Mobile systems, applications, and services
Personal advertisement allocation for mobile TV
Proceedings of the 7th International Conference on Advances in Mobile Computing and Multimedia
Collaborative cellular-based location system
Euro-Par'10 Proceedings of the 16th international Euro-Par conference on Parallel processing: Part II
MUCS: A model for ubiquitous commerce support
Electronic Commerce Research and Applications
Location visualization in social media applications
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
NextPlace: a spatio-temporal prediction framework for pervasive systems
Pervasive'11 Proceedings of the 9th international conference on Pervasive computing
Promoting intergenerational communication through location-based asynchronous video communication
Proceedings of the 13th international conference on Ubiquitous computing
Journal of Systems and Software
Sketching in software and hardware Bluetooth as a design material
Proceedings of the 13th International Conference on Human Computer Interaction with Mobile Devices and Services
Efficient enforcement of security policies based on tracking of mobile users
DBSEC'06 Proceedings of the 20th IFIP WG 11.3 working conference on Data and Applications Security
Factors that influence the effectiveness of mobile advertising: the case of SMS
PCI'05 Proceedings of the 10th Panhellenic conference on Advances in Informatics
A universal approach that makes legacy online content location-based
Proceedings of the 10th International Conference on Mobile and Ubiquitous Multimedia
Unified index for mobile object data and authorizations
ESORICS'05 Proceedings of the 10th European conference on Research in Computer Security
Accurate GSM indoor localization
UbiComp'05 Proceedings of the 7th international conference on Ubiquitous Computing
AdNext: a visit-pattern-aware mobile advertising system for urban commercial complexes
Proceedings of the 12th Workshop on Mobile Computing Systems and Applications
ViralNet: a way to make short-range messages instantly viral
Proceedings of the 3rd International Conference on Information and Communication Systems
Proceedings of the 4th ACM/IEEE International Conference on Information and Communication Technologies and Development
Two field trials on the efficiency of unsolicited Bluetooth proximity marketing
Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia
International Journal of Advanced Pervasive and Ubiquitous Computing
Building an Intelligent Mobile Advertising System
International Journal of Mobile Computing and Multimedia Communications
Evaluation of fine-granular GPS tracking on smartphones
Proceedings of the First ACM SIGSPATIAL International Workshop on Mobile Geographic Information Systems
GeoRank: an efficient location-aware news feed ranking system
Proceedings of the 21st ACM SIGSPATIAL International Conference on Advances in Geographic Information Systems
Interdependence and predictability of human mobility and social interactions
Pervasive and Mobile Computing
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Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. We introduce a novel B-MAD system for delivering permission-based location-aware mobile advertisements to mobile phones using Bluetooth positioning and Wireless Application Protocol (WAP) Push. We present a thorough quantitative evaluation of the system in a laboratory environment and qualitative user evaluation in form of a field trial in the real environment of use. Experimental results show that the system provides a viable solution for realizing permission-based mobile advertising.