Wireless Commerce: Marketing Issues and Possibilities
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 9 - Volume 9
Bluetooth and WAP push based location-aware mobile advertising system
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Proceedings of the 7th International Conference on Advances in Mobile Computing and Multimedia
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Challenges and business models for mobile location-based services and advertising
Communications of the ACM
SMMART, a context-aware mobile marketing application: experiences and lessons
EUC'05 Proceedings of the 2005 international conference on Embedded and Ubiquitous Computing
Modeling users' acceptance of mobile services
Electronic Commerce Research
Building an Intelligent Mobile Advertising System
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Rapidly developing wireless networking technology and the growing mobile-device user base have fueled interest in activities that deliver ads to mobile devices over a wireless network. Studies by wireless media research companies indicate that delivering permission-based alerts to wireless phones captures consumers' attention,drives response actions, and builds brand awareness. Wireless devices are accessible, personal,and location aware. These characteristics allow for highly targeted, flexible, and dynamic wireless ads. Yet the target audience is vast, and users must be able to search for information, issue inquiries, and make purchases at any mobile location.