Mobile commerce: framework, applications and networking support
Mobile Networks and Applications
Bluetooth and WAP push based location-aware mobile advertising system
Proceedings of the 2nd international conference on Mobile systems, applications, and services
Computer
Personalized and mobile digital TV applications
Multimedia Tools and Applications
A (1-1/e)-approximation algorithm for the generalized assignment problem
Operations Research Letters
Uncertain personal advertisement allocation for Mobile TV
Proceedings of the 8th International Conference on Advances in Mobile Computing and Multimedia
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Personal advertisements are the next-generation in the world of advertisement. In this article we consider the personal advertisement allocation problem with constraints that are motivated by the TV and Mobile advertisement worlds. This problem is a version of the Generalized Multi-Assignment Problem, defined as an extension of GAP with assignment restrictions and all-or-nothing constraints. We present an Integer Programming (IP) model of the problem, prove that it is an NP-hard problem, and propose heuristic algorithms to solve it. Through computational experiments, we compare the performance of these heuristics to solutions obtained with IP solvers. We show that the Backtrack Heuristic outperforms the others and on average it attains 98% of the possible revenue. Though this paper is Mobile TV oriented, the results suit any other personal advertisement "push" method in the mobile market such as SMS (Short Message Service) and MMS (Multimedia Messaging Service).