Context Awareness and Perceived Interactivity in Multimedia Computing

Authors:
Xiao Dong;Pei-Luen Patrick Rau
Affiliations:
Industrial & System Engineering Department, University of Minneosta, Minnesota, USA;Industrial Engineering Department, Tsinghua University, Beijing, P.R. China
Venue:
Proceedings of the 13th International Conference on Human-Computer Interaction. Part III: Ubiquitous and Intelligent Interaction
Year:
2009

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Abstract

Context awareness and perceived interactivity are two factors that might benefit mobile multimedia computing. This research takes mobile TV advertisements as a scenario and verifies the impacts of perceived interactivity and its interaction with context awareness. Seventy-two participants were recruited and an experiment was conducted in order to identify those impacts. The main findings indicated the following: (1) the effect of high perceived interactivity advertisement is significantly better than the effect of low perceived interactivity advertisement; (2) the interaction of context awareness and perceived interactivity has a significant influence on the effect of mobile TV advertising.