Challenges and business models for mobile location-based services and advertising

  • Authors:
  • Subhankar Dhar;Upkar Varshney

  • Affiliations:
  • San Jose State University, San Jose, CA;Georgia State University, Atlanta, GA

  • Venue:
  • Communications of the ACM
  • Year:
  • 2011

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Abstract

Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.