Motives and Barriers Affecting the Use of Mobile Data Services
ICMB '07 Proceedings of the International Conference on the Management of Mobile Business
Challenges and business models for mobile location-based services and advertising
Communications of the ACM
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The usage of value added mobile data services (MDS) is not as successful as expected. The article claims that this situation is not only caused by technical (e.g. heterogeneity of mobile devices, display size) or economical obstacles (e.g. costs of data traffic), but mainly by the lack of involvement of small and medium size enterprises (SME) in mobile business. In order to overcome barriers and help SME to enter the market the framework ModiFrame is created to support SME in realization of MDS, namely development, implementation, testing and market-launch. To carry out these support services, adequate business models are needed. Not only those which are established in electronic and mobile business (e.g. revenue sharing, hosting or advertising), but also innovative ones like an open accessible base of technical and economical standards, know-how or free of charge testing environment. Furthermore, to encourage SME to offer their first mobile service a lump sum as revenue could be offered. Finally, at a maturity level of the framework, a fee required business partner platform can be installed.