Enhancing mobile advertising via Bluetooth technology

  • Authors:

  • Sahar Idwan;Suad Alramouni;Mosleh Al-Adhaileh;Ahmad Al-Khasawneh

  • Affiliations:

  • Department of Computer Science and Applications, Prince Al-Hussein bin Abdullah II Faculty of Information Technology, The Hashemite University, PO Box 150459, Zarqa 13115, Jordan.;Department of Software engineering, Prince Al-Hussein bin Abdullah II Faculty of Information Technology, The Hashemite University, PO Box 150459, Zarqa 13115, Jordan.;Department of Computer Science and Applications, Prince Al-Hussein bin Abdullah II Faculty of Information Technology, The Hashemite University, PO Box 150459, Zarqa 13115, Jordan.;Department of Computer Information System, Prince Al-Hussein bin Abdullah II Faculty of Information Technology, The Hashemite University, PO Box 150459, Zarqa 13115, Jordan

  • Venue:
  • International Journal of Mobile Communications
  • Year:
  • 2008

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Abstract

This paper presents a Multimedia Message Transmitter Tool (MMTT) that provides businesses with the opportunity to use Bluetooth wireless connectivity delivering the relevant information to relevant people in the right places and time. MMTT empowers any business to market their services or products for unlimited time with a one-time fee. It provides the ability to deliver customised content on a permission-based manner to all devices in the range of 100 m to 1 km. MMTT supports user's right of privacy and ensures spam-free delivery of content to interested users. Experimental results show that MMTT provides a viable solution for realising mobile advertising for the advertisers as well as the consumers.