The notification collage: posting information to public and personal displays
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Bluetooth and WAP push based location-aware mobile advertising system
Proceedings of the 2nd international conference on Mobile systems, applications, and services
Social Serendipity: Mobilizing Social Software
IEEE Pervasive Computing
Exploring bluetooth based mobile phone interaction with the hermes photo display
Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
Public Ubiquitous Computing Systems: Lessons from the e-Campus Display Deployments
IEEE Pervasive Computing
"Merolyn the phone": a study of Bluetooth naming practices
UbiComp '07 Proceedings of the 9th international conference on Ubiquitous computing
Using bluetooth device names to support interaction in smart environments
Proceedings of the 7th international conference on Mobile systems, applications, and services
Users' View on Context-Sensitive Car Advertisements
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Public Large Screen Enabled Content Collection and Connection
KES '09 Proceedings of the 13th International Conference on Knowledge-Based and Intelligent Information and Engineering Systems: Part II
Adaptive User Profiles in Pervasive Advertising Environments
AmI '09 Proceedings of the European Conference on Ambient Intelligence
Using common devices as collaborative tools for collecting and connecting people's stories
IIT'09 Proceedings of the 6th international conference on Innovations in information technology
Convergence of interactive displays with smart mobile devices for effective advertising: A survey
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
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Public electronic displays are increasingly used for advertising. In a drive to improve the effectiveness of such displays, advertisers and researchers are exploring the creation of systems that show adverts tailored to the context of the display or to the profile of the audience in close proximity to the display. In this paper we explore, through structured interviews with potential users in two European countries, reactions to the ideas of implicit and explicit generation of such profiles and relate these to more general user views on privacy and targeted advertising. The initial results suggest that users are prepared to trade off ease of use against increased levels of control over their data and are therefore more comfortable with an explicit system.