Peer-to-peer File-sharing over Mobile Ad hoc Networks
PERCOMW '04 Proceedings of the Second IEEE Annual Conference on Pervasive Computing and Communications Workshops
Sweep and point and shoot: phonecam-based interactions for large public displays
CHI '05 Extended Abstracts on Human Factors in Computing Systems
Spontaneous marriages of mobile devices and interactive spaces
Communications of the ACM - Special issue: RFID
Exploring bluetooth based mobile phone interaction with the hermes photo display
Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
Proceedings of the 13th annual ACM international conference on Multimedia
The Smart Phone: A Ubiquitous Input Device
IEEE Pervasive Computing
Multi-User Mobile Applications and a Public Display: Novel Ways for Social Interaction
PERCOM '06 Proceedings of the Fourth Annual IEEE International Conference on Pervasive Computing and Communications
BlueTable: connecting wireless mobile devices on interactive surfaces using vision-based handshaking
GI '07 Proceedings of Graphics Interface 2007
Shaping how advertisers see me: user views on implicit and explicit profile capture
CHI '08 Extended Abstracts on Human Factors in Computing Systems
Using a mobile phone as a "Wii-like" controller for playing games on a large public display
International Journal of Computer Games Technology - Joint International Conference on Cyber Games and Interactive Entertainment 2006
MAGIC Broker: A Middleware Toolkit for Interactive Public Displays
PERCOM '08 Proceedings of the 2008 Sixth Annual IEEE International Conference on Pervasive Computing and Communications
Lessons learned: game design for large public displays
Proceedings of the 3rd international conference on Digital Interactive Media in Entertainment and Arts
MM '08 Proceedings of the 16th ACM international conference on Multimedia
Proceedings of the 5th Nordic conference on Human-computer interaction: building bridges
Pervasive '08 Proceedings of the 6th International Conference on Pervasive Computing
Exploring Expressive NFC-Based Mobile Phone Interaction with Large Dynamic Displays
NFC '09 Proceedings of the 2009 First International Workshop on Near Field Communication
Smart Phone Interaction with Registered Displays
IEEE Pervasive Computing
Using bluetooth device names to support interaction in smart environments
Proceedings of the 7th international conference on Mobile systems, applications, and services
ReflectiveSigns: Digital Signs That Adapt to Audience Attention
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Auction Mechanisms for Efficient Advertisement Selection on Public Displays
Proceedings of the 2006 conference on ECAI 2006: 17th European Conference on Artificial Intelligence August 29 -- September 1, 2006, Riva del Garda, Italy
Touch & connect and touch & select: interacting with a computer by touching it with a mobile phone
Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
Poker surface: combining a multi-touch table and mobile phones in interactive card games
Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
Flashlight interaction: a study on mobile phone interaction techniques with large displays
Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
Supporting casual interactions between board games on public tabletop displays and mobile devices
Personal and Ubiquitous Computing
A taxonomy for and analysis of multi-person-display ecosystems
Personal and Ubiquitous Computing
A Framework for Context-Aware Adaptation in Public Displays
OTM '09 Proceedings of the Confederated International Workshops and Posters on On the Move to Meaningful Internet Systems: ADI, CAMS, EI2N, ISDE, IWSSA, MONET, OnToContent, ODIS, ORM, OTM Academy, SWWS, SEMELS, Beyond SAWSDL, and COMBEK 2009
Proceedings of the First International Conference on Internet Multimedia Computing and Service
Combining web, mobile phones and public displays in large-scale: manhattan story mashup
PERVASIVE'07 Proceedings of the 5th international conference on Pervasive computing
Mobile interaction with static and dynamic NFC-based displays
Proceedings of the 12th international conference on Human computer interaction with mobile devices and services
PhoneTouch: a technique for direct phone interaction on surfaces
UIST '10 Proceedings of the 23nd annual ACM symposium on User interface software and technology
Requirements and design space for interactive public displays
Proceedings of the international conference on Multimedia
Proceedings of the 9th International Conference on Mobile and Ubiquitous Multimedia
Enhancing interactive public displays with social networking services
Proceedings of the 9th International Conference on Mobile and Ubiquitous Multimedia
TouchInteract: An Interaction Technique with Large Displays Using Touchscreen-Phone
UIC-ATC '10 Proceedings of the 2010 Symposia and Workshops on Ubiquitous, Autonomic and Trusted Computing
Mid-air pan-and-zoom on wall-sized displays
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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The trend of replacing public static signages with digital displays creates opportunities for interactive display systems, which can be used in collaborative workspaces, social gaming platforms and advertising. Based on marketing communication concepts and existing models for consumer behavior, three stages, namely attraction, interaction and conation, are defined in this article to analyze the effectiveness of interactive display advertising. By reviewing various methods and strategies employed by existing systems with attraction, interaction and conation stages, this article concludes that smart mobile devices should be integrated as a component to increase the effectiveness of interactive displays as advertising tools. Future research challenges related to this topic are also discussed.