The active badge location system
ACM Transactions on Information Systems (TOIS)
Advertising in a pervasive computing environment
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
UniCast, OutCast & GroupCast: Three Steps Toward Ubiquitous, Peripheral Displays
UbiComp '01 Proceedings of the 3rd international conference on Ubiquitous Computing
Efficient scheduling of Internet banner advertisements
ACM Transactions on Internet Technology (TOIT)
Market-based recommendation: Agents that compete for consumer attention
ACM Transactions on Internet Technology (TOIT)
Exploring bluetooth based mobile phone interaction with the hermes photo display
Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
An advanced bidding agent for advertisement selection on public displays
Proceedings of the 6th international joint conference on Autonomous agents and multiagent systems
Implicit personalization of public environments using bluetooth
CHI '08 Extended Abstracts on Human Factors in Computing Systems
Dynamic Configurable Auctions for Coordinating Industrial Waste Discharges
MATES '07 Proceedings of the 5th German conference on Multiagent System Technologies
A Fair Mechanism for Recurrent Multi-unit Auctions
MATES '08 Proceedings of the 6th German conference on Multiagent System Technologies
ReflectiveSigns: Digital Signs That Adapt to Audience Attention
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Scholar Agent: Auction Mechanisms for Efficient Publication Selection on Congresses and Journals
Proceedings of the 2007 conference on Artificial Intelligence Research and Development
MobiDiC: Context Adaptive Digital Signage with Coupons
AmI '09 Proceedings of the European Conference on Ambient Intelligence
A system to strengthening the relationships between actors in educational environments
E-ACTIVITIES'09/ISP'09 Proceedings of the 8th WSEAS International Conference on E-Activities and information security and privacy
Learning topologies of situated public displays by observing implicit user interactions
UAHCI'07 Proceedings of the 4th international conference on Universal access in human-computer interaction: ambient interaction
Situated public news and reminder displays
AmI'07 Proceedings of the 2007 European conference on Ambient intelligence
Informing and socializing in interactive spaces: delivering the right information to the right users
AIKED'11 Proceedings of the 10th WSEAS international conference on Artificial intelligence, knowledge engineering and data bases
Fairness In Recurrent Auctions With Competing Markets And Supply Fluctuations
Computational Intelligence
Intelligent advertising framework for digital signage
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining
Smart Content Selection for Public Displays in Ambient Intelligence Environments
International Journal of Ambient Computing and Intelligence
Convergence of interactive displays with smart mobile devices for effective advertising: A survey
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Hi-index | 0.00 |
Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose many adverts to as wide an audience as possible. Although the efficiency of such advertising systems can be improved if the display is aware of the identity and interests of the audience, this knowledge is difficult to acquire when users are not actively interacting with the display. To this end, we present BluScreen, an intelligent public display, which selects and displays adverts in response to users detected in the audience. Here, users are identified and their advert viewing history tracked, by detecting any Bluetooth-enabled devices they are carrying (e.g. phones, PDAs, etc.). Within BluScreen we have implemented an agent system that utilises an auction-based marketplace to efficiently select adverts for the display, and deployed this within an installation in our Department. We demonstrate, by means of an empirical evaluation, that the performance of this auction-based mechanism when used with our proposed bidding strategy, efficiently selects the best adverts in response to the audience presence. We bench-marked our advertising method with two other commonly applied selection methods for displaying adverts on public displays; specifically the Round-Robin and the Random approaches. The results show that our auction-based approach, that utilised the novel use of Bluetooth detection, outperforms these two methods by up to 64%.