Secrets to Success and Fatal Flaws: The Design of Large-Display Groupware
IEEE Computer Graphics and Applications
Public Ubiquitous Computing Systems: Lessons from the e-Campus Display Deployments
IEEE Pervasive Computing
Shoot & copy: phonecam-based information transfer from public displays onto mobile phones
Mobility '07 Proceedings of the 4th international conference on mobile technology, applications, and systems and the 1st international symposium on Computer human interaction in mobile technology
ReflectiveSigns: Digital Signs That Adapt to Audience Attention
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Auction Mechanisms for Efficient Advertisement Selection on Public Displays
Proceedings of the 2006 conference on ECAI 2006: 17th European Conference on Artificial Intelligence August 29 -- September 1, 2006, Riva del Garda, Italy
Situated public news and reminder displays
AmI'07 Proceedings of the 2007 European conference on Ambient intelligence
Two field trials on the efficiency of unsolicited Bluetooth proximity marketing
Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia
Tethered or free to roam: the design space of limiting content access on community displays
Proceedings of the 2nd ACM International Symposium on Pervasive Displays
| Hi-index | 0.00 |
In this paper we present a field study of a digital signage system that measures audience response with coupons in order to enable context adaptivity. In the concept for context adaptivity, the signs sense their environment; decide which content to show, and then sense the audience reaction to the content shown. From this audience measurement, the strategies which content to show in which situation are refined. As one instantiation of audience measurement, we propose a novel simple couponing system, where customers can photograph the coupons at the signs. Thus, it can be measured whether customers really went to the shop. To investigate the feasibility of this approach, we implemented a prototype of 20 signs in the city center of Münster, Germany. During one year of deployment, we investigated usage of the system through interviews with shop owners and customers. Our experiences show that customer attention towards the signs is a major hurdle to overcome.