Bluetooth and WAP push based location-aware mobile advertising system
Proceedings of the 2nd international conference on Mobile systems, applications, and services
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Proceedings of the 3rd international conference on Mobile and ubiquitous multimedia
CAMPUS NEWS: an intelligent Bluetooth-based mobile information network
Mobility '07 Proceedings of the 4th international conference on mobile technology, applications, and systems and the 1st international symposium on Computer human interaction in mobile technology
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AmI '09 Proceedings of the European Conference on Ambient Intelligence
Information to go: exploring in-situ information pick-up "in the wild"
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part II
Social and mobile interaction design to increase the loyalty rates of young blood donors
Proceedings of the 6th International Conference on Communities and Technologies
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We report two one-month-long field trials where Bluetooth access points deployed around Oulu, Finland, were employed to attempt to push unsolicited multimedia marketing messages to bypassing mobile devices that had their Bluetooth on and visible. The logs involving ~65000 unique discovered devices of real users show that only 0.12% of the ~650000 transmission attempts were successful. On average, 1.1% of the devices received the message and 3.3% of the owners of these devices signed up to the marketing campaign. These statistics characterize the efficiency of 'carpet bombing' type of proximity marketing realized with the current Bluetooth technology without any support mechanisms.