Fundamentals of queueing theory (2nd ed.).
Fundamentals of queueing theory (2nd ed.).
The active badge location system
ACM Transactions on Information Systems (TOIS)
Advertising in a pervasive computing environment
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
UniCast, OutCast & GroupCast: Three Steps Toward Ubiquitous, Peripheral Displays
UbiComp '01 Proceedings of the 3rd international conference on Ubiquitous Computing
Efficient scheduling of Internet banner advertisements
ACM Transactions on Internet Technology (TOIT)
Market-based recommendation: Agents that compete for consumer attention
ACM Transactions on Internet Technology (TOIT)
Exploring bluetooth based mobile phone interaction with the hermes photo display
Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
Auction Mechanisms for Efficient Advertisement Selection on Public Displays
Proceedings of the 2006 conference on ECAI 2006: 17th European Conference on Artificial Intelligence August 29 -- September 1, 2006, Riva del Garda, Italy
Pervasive symbiotic advertising
Proceedings of the 9th workshop on Mobile computing systems and applications
MyAds: A system for adaptive pervasive advertisements
Pervasive and Mobile Computing
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In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen - an experimental public advertisement system that detects users through the presence of their Bluetooth enabled devices. Our bidding agent is able to build probabilistic models of both the behaviour of users who view the adverts, and the auctions that it participates within. It then uses these models to maximise the exposure that its adverts receive. We evaluate the effectiveness of this bidding agent through simulation against a range of alternative selection mechanisms including a simple bidding strategy, random allocation, and a centralised optimal allocation with perfect foresight. Our bidding agent significantly outperforms both the simple bidding strategy and the random allocation, and in a mixed population of agents it is able to expose its adverts to 25% more users than the simple bidding strategy. Moreover, its performance is within 7.5% of that of the centralised optimal allocation despite the highly uncertain environment in which it must operate.