Advertising in a pervasive computing environment
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
UniCast, OutCast & GroupCast: Three Steps Toward Ubiquitous, Peripheral Displays
UbiComp '01 Proceedings of the 3rd international conference on Ubiquitous Computing
Efficient scheduling of Internet banner advertisements
ACM Transactions on Internet Technology (TOIT)
Market-based recommendation: Agents that compete for consumer attention
ACM Transactions on Internet Technology (TOIT)
Ubiquitous Computing Using Wireless Broadcast
WMCSA '04 Proceedings of the Sixth IEEE Workshop on Mobile Computing Systems and Applications
Exploring bluetooth based mobile phone interaction with the hermes photo display
Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
An advanced bidding agent for advertisement selection on public displays
Proceedings of the 6th international joint conference on Autonomous agents and multiagent systems
User-driven visual mashups in interactive public spaces
Proceedings of the 5th Annual International Conference on Mobile and Ubiquitous Systems: Computing, Networking, and Services
MyAds: A system for adaptive pervasive advertisements
Pervasive and Mobile Computing
AdNext: a visit-pattern-aware mobile advertising system for urban commercial complexes
Proceedings of the 12th Workshop on Mobile Computing Systems and Applications
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The proliferation of powerful mobile devices and the deployment of large displays in public spaces give rise to new and exciting opportunities in personalized and targeted advertising. Advertising in such public spaces also raises interesting questions in several areas such as capturing and aggregating user context, tailoring of ads, measuring advertisement efficacy, capturing user attention, charging model and monetization, user privacy, and the roles of parties in the ecosystem among others. In this paper, we introduce the opportunities and challenges in delivering advertisements to ambient displays utilizing information pertaining to users near the display. We then discuss some ways to address them and describe our first prototype. Though many traditional challenges concerning the design, usability, connectivity, and applications of mobile systems are still important, we believe that applications and challenges resulting from symbiosis between mobile systems and surrounding devices, such as the subject of this paper, are a rich area for further exploration by the mobile computing community.