AAAI '99/IAAI '99 Proceedings of the sixteenth national conference on Artificial intelligence and the eleventh Innovative applications of artificial intelligence conference innovative applications of artificial intelligence
Achieving k-anonymity privacy protection using generalization and suppression
International Journal of Uncertainty, Fuzziness and Knowledge-Based Systems
Using GPS to learn significant locations and predict movement across multiple users
Personal and Ubiquitous Computing
Bluetooth and WAP push based location-aware mobile advertising system
Proceedings of the 2nd international conference on Mobile systems, applications, and services
Preserving privacy in gps traces via uncertainty-aware path cloaking
Proceedings of the 14th ACM conference on Computer and communications security
Pervasive symbiotic advertising
Proceedings of the 9th workshop on Mobile computing systems and applications
How much can behavioral targeting help online advertising?
Proceedings of the 18th international conference on World wide web
Location-based activity recognition using relational Markov networks
IJCAI'05 Proceedings of the 19th international joint conference on Artificial intelligence
An exploration into activity-informed physical advertising using PEST
PERVASIVE'07 Proceedings of the 5th international conference on Pervasive computing
Ubiquitous Advertising: The Killer Application for the 21st Century
IEEE Pervasive Computing
An efficient way to track peers in mobile P2P network
Proceedings of the 18th annual international conference on Mobile computing and networking
SmartAds: bringing contextual ads to mobile apps
Proceeding of the 11th annual international conference on Mobile systems, applications, and services
Understanding customer malling behavior in an urban shopping mall using smartphones
Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
PUCAA: 1st international workshop on pervasive urban crowdsensing architecture and applications
Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness
Proceedings of the 19th Brazilian symposium on Multimedia and the web
Semantic pervasive advertising
RR'13 Proceedings of the 7th international conference on Web Reasoning and Rule Systems
Smartphone sensing offloading for efficiently supporting social sensing applications
Pervasive and Mobile Computing
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As smartphones have become prevalent, mobile advertising is getting significant attention as being not only a killer application in future mobile commerce, but also as an important business model of emerging mobile applications to monetize them. In this paper, we present AdNext, a visit-pattern-aware mobile advertising system for urban commercial complexes. AdNext can provide highly relevant ads to users by predicting places that the users will next visit. AdNext predicts the next visit place by learning the sequential visit patterns of commercial complex users in a collective manner. As one of the key enabling techniques for AdNext, we develop a probabilistic prediction model that predicts users' next visit place from their place visit history. To automatically collect the users' place visit history by smartphones, we utilize Wi-Fi-based indoor localization. We demonstrate the feasibility of AdNext by evaluating the accuracy of the prediction model. For the evaluation, we used a dataset collected from COEX Mall, the largest commercial complex in South Korea. Also, we implemented an initial prototype of AdNext with the latest smartphones, and deployed it in COEX Mall.