A survey on context-aware systems
International Journal of Ad Hoc and Ubiquitous Computing
Design of Tag Match Advertising System and the Evaluation of the Business Model
APSCC '08 Proceedings of the 2008 IEEE Asia-Pacific Services Computing Conference
Context modeling: context as a dressing of a focus
CONTEXT'07 Proceedings of the 6th international and interdisciplinary conference on Modeling and using context
Designing context-sensitive systems: An integrated approach
Expert Systems with Applications: An International Journal
Ubiquitous Advertising: The Killer Application for the 21st Century
IEEE Pervasive Computing
Towards an Ubiquitous and Context Sensitive Public Transportation System
U-MEDIA '11 Proceedings of the 2011 Fourth International Conference on Ubi-Media Computing
AdNext: a visit-pattern-aware mobile advertising system for urban commercial complexes
Proceedings of the 12th Workshop on Mobile Computing Systems and Applications
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Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising, in order to enhance return on investments, reducing wastage and increasing revenue. Ubiquitous computing offers many features that are considered compliant to advertising needs. A key aspect in ubiquitous computing is the use of context information to provide information more relevant to users, according to their current situation and environment. This paper introduces CSCoupons, a mobile context-sensitive system to deliver discount coupons. We conduct an experiment with a developed prototype of CSCoupons to assess the ideas about fast food coupons in shopping malls. To measure the utility rate of delivered discount coupons, we compared two versions of the prototype: with and without considering context information. The preliminary results show context-sensitivity highly increases advertising usefulness.