"All-about" diaries: concepts and experiences
Proceedings of the 5th International Conference on Communication System Software and Middleware
Getting closer: an empirical investigation of the proximity of user to their smart phones
Proceedings of the 13th international conference on Ubiquitous computing
Deliberation for intuition: a framework for energy-efficient trip detection on cellular phones
Proceedings of the 13th international conference on Ubiquitous computing
PreCon: expressive context prediction using stochastic model checking
UIC'11 Proceedings of the 8th international conference on Ubiquitous intelligence and computing
Extracting urban patterns from location-based social networks
Proceedings of the 3rd ACM SIGSPATIAL International Workshop on Location-Based Social Networks
Augmenting mobile localization with activities and common sense knowledge
AmI'11 Proceedings of the Second international conference on Ambient Intelligence
AdNext: a visit-pattern-aware mobile advertising system for urban commercial complexes
Proceedings of the 12th Workshop on Mobile Computing Systems and Applications
ACM SIGMOBILE Mobile Computing and Communications Review
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness
Proceedings of the 19th Brazilian symposium on Multimedia and the web
DART: an efficient method for direction-aware bichromatic reverse k nearest neighbor queries
SSTD'13 Proceedings of the 13th international conference on Advances in Spatial and Temporal Databases
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This survey article proposes the idea that advertising is the next major application for ubiquitous computing. Part of the support for this idea is that ubiquitous computing applications will very likely be supported by advertising, continuing the success of advertising on the Worldwide Web and paralleling the predicted growth of mobile advertising. More interesting, however, is that ubiquitous computing will eventually support advertising in several ways. The author explains how advertisers are already adopting certain ubiquitous computing technologies, and shows how ubiquitous computing research can help advertisers in the areas of ad targeting, ad feedback, customer awareness, and privacy. The article concludes with a scenario illustrating ubiquitous advertising along with suggestions for ubiquitous computing researchers in light of the author's predictions.