Unintrusive customization techniques for Web advertising
WWW '99 Proceedings of the eighth international conference on World Wide Web
Advertising in a pervasive computing environment
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
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ACM Computing Surveys (CSUR)
ICMB '05 Proceedings of the International Conference on Mobile Business
A Simple Model and Infrastructure for Context-Aware Browsing of the World
PERCOM '07 Proceedings of the Fifth IEEE International Conference on Pervasive Computing and Communications
Engineering contextual knowledge for autonomic pervasive services
Information and Software Technology
An advanced bidding agent for advertisement selection on public displays
Proceedings of the 6th international joint conference on Autonomous agents and multiagent systems
Pervasive symbiotic advertising
Proceedings of the 9th workshop on Mobile computing systems and applications
Communications of the ACM - Security in the Browser
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ACM Transactions on Internet Technology (TOIT)
A framework for autonomic networked auctions
Proceedings of the 2007 Workshop on INnovative SERvice Technologies
Analysis of automated auctions
ISCIS'06 Proceedings of the 21st international conference on Computer and Information Sciences
A self-organizing architecture for pervasive ecosystems
SOAR'09 Proceedings of the First international conference on Self-organizing architectures
Towards nature-inspired pervasive service ecosystems: Concepts and simulation experiences
Journal of Network and Computer Applications
Foundation of a new digital ecosystem for u-content: needs, definition, and design
Proceedings of the 2011 international conference on Virtual and mixed reality: systems and applications - Volume Part II
Pervasive'12 Proceedings of the 10th international conference on Pervasive Computing
Semantic pervasive advertising
RR'13 Proceedings of the 7th international conference on Web Reasoning and Rule Systems
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In this paper we show how pervasive technologies can be employed on a public-display advertisement scenario to enable behavioral self-adaptation of content. We show this through MyAds, a system capable of exploiting pervasive technologies to autonomously adapt the advertisement process to the trends of interests detected among the audience in a venue. After describing the rationale, the architecture and the prototype of MyAds, we describe the advantages brought by the use of such a system, in terms of impact on the audience and economic efficiency. The comparison of MyAds performances with different advertisement selection techniques confirms the validity of our advertisement model, and our prototype in particular, as a means for maximising product awareness in an audience and for enhancing economic efficiency.