The mobile people architecture
ACM SIGMOBILE Mobile Computing and Communications Review - Special issue dedicated to Mark Weiser
Design and evaluation of a wide-area event notification service
ACM Transactions on Computer Systems (TOCS)
WMCSA '00 Proceedings of the Third IEEE Workshop on Mobile Computing Systems and Applications (WMCSA'00)
Bluetooth and WAP push based location-aware mobile advertising system
Proceedings of the 2nd international conference on Mobile systems, applications, and services
Managing Uncertainty: Modeling Users in Location-Tracking Applications
IEEE Pervasive Computing
Toward Distributed Service Discovery in Pervasive Computing Environments
IEEE Transactions on Mobile Computing
Mobile Advertising in Capacitated Wireless Networks
IEEE Transactions on Knowledge and Data Engineering
An advanced bidding agent for advertisement selection on public displays
Proceedings of the 6th international joint conference on Autonomous agents and multiagent systems
Pervasive symbiotic advertising
Proceedings of the 9th workshop on Mobile computing systems and applications
Auction Mechanisms for Efficient Advertisement Selection on Public Displays
Proceedings of the 2006 conference on ECAI 2006: 17th European Conference on Artificial Intelligence August 29 -- September 1, 2006, Riva del Garda, Italy
MyAds: A system for adaptive pervasive advertisements
Pervasive and Mobile Computing
Adaptive User Profiles in Pervasive Advertising Environments
AmI '09 Proceedings of the European Conference on Ambient Intelligence
A collaborative service discovery and service sharing framework for mobile ad hoc networks
NPC'07 Proceedings of the 2007 IFIP international conference on Network and parallel computing
Dynamic user profiling approach for services discovery in mobile environments
Proceedings of the 6th International Wireless Communications and Mobile Computing Conference
PerAd-Service: a middleware service for pervasive advertisement in M-business
COMPSAC-W'05 Proceedings of the 29th annual international conference on Computer software and applications conference
Real-time gaze tracking for public displays
AmI'10 Proceedings of the First international joint conference on Ambient intelligence
Factors that influence the effectiveness of mobile advertising: the case of SMS
PCI'05 Proceedings of the 10th Panhellenic conference on Advances in Informatics
Advertisement-Aided search in a p2p context distribution system
ICCS'06 Proceedings of the 6th international conference on Computational Science - Volume Part I
Pervasive'12 Proceedings of the 10th international conference on Pervasive Computing
Semantic pervasive advertising
RR'13 Proceedings of the 7th international conference on Web Reasoning and Rule Systems
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The advent of the internet has revolutionized the field of advertising by providing a whole new path for reaching potential customers. Studies show that online advertising is, on the whole, extremely effective and that consumer acceptance of online advertising is comparable to traditional media[7][8]. One of the reasons for the high effectiveness of online advertising is that users interact with the web at a far more personal and intimate level than they interact with other advertising media like the radio or television. Pervasive computing environments deal with users at an even more intimate level; hence such environments are even better advertising platforms than the web. Pervasive environments allow the delivery of relevant advertising in suitable ways to selected consumers. In this paper, we examine some of the possibilities of pervasive advertising as well as some of the issues involved.