PerAd-Service: a middleware service for pervasive advertisement in M-business

Authors:
Shameem Ahmed;Moushumi Sharmin;Sheikh I. Ahamed
Affiliations:
Marquette University, Milwaukee, Wisconsin;Marquette University, Milwaukee, Wisconsin;Marquette University, Milwaukee, Wisconsin
Venue:
COMPSAC-W'05 Proceedings of the 29th annual international conference on Computer software and applications conference
Year:
2005

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Abstract

In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (m business) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (Middleware Adaptability for Knowledge Usability, Resource Discovery, and Self-healing) to address those challenges.